CIRP: The iPhone XR killed in the U.S. last quarter

Not bad for a phone the Wall Street Journal called a failure.

From “iPhone XR Biggest Selling Model in US” posted Thursday by Consumer Intelligence Research Partners:

CIRP finds that the new iPhone XS and XS Max models accounted for 26% of US iPhone sales in Apple’s first fiscal quarter. iPhone XR, though not released until October 26, 2018, accounted for 39% of sales for the entire quarter…

“With all three new iPhone models available for most of the quarter, we have a clearer picture of their relative sales,” said Josh Lowitz, CIRP Partner and Co-Founder. “The three new models made up 65% of sales, compared to 61% for the iPhone 8, 8 Plus, and X a year ago. The mix among the new phones is interesting, however. The single iPhone XR model almost matched the combined iPhone 8 and 8 Plus in the same quarter last year. iPhone XR also had the largest quarterly share for a single model, at 39%, in the past couple of years, since the then-new iPhone 7 in December 2016, even though it was available only for part of the quarter. iPhone XS and XS Max together

My take: Shouldn’t be a surprise. This is what Apple execs have been saying for months.

JIM CRAMER: What do you say to people who say XR flopped? What do you say to, say, “darkest days”?

TIM COOK: I say bologna. I call bologna on that. Let me tell you how I view this. Here’s the truth, what the facts are. Since we began shipping the iPhone XR, it has been the most popular iPhone every day, every single day, from when we started shipping, until now. (link)

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