CIRP: The iPhone that flopped ‘dominates’ Apple’s U.S. sales

"The best iPhone Apple can't sell" — Wall Street Journal

Published April 25, 2019, 10:05am ET · 1 min read

Those trade-in deals that Apple sweetened last fall didn’t hurt.

From New Phones Reflect Earlier Trends, ASP Declines, posted Wednesday by Consumer Intelligence Research Partners:

“iPhone XR continues to dominate US iPhone sales,” said Josh Lowitz, CIRP Partner and Co-Founder. “It remains the best-selling individual model again this quarter, after launch early in the December 2018 quarter. In the US, the newest iPhone models sold about as well as the newest models a year ago, at about 60% of total sales. Based on these trends, we estimate an Average Selling Price of around $800, a decrease from the previous quarter.”

My take: Remembers these headlines?

Just sayin’.

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Steven M. Peters
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