Those trade-in deals that Apple sweetened last fall didn’t hurt.
From New Phones Reflect Earlier Trends, ASP Declines, posted Wednesday by Consumer Intelligence Research Partners:
“iPhone XR continues to dominate US iPhone sales,” said Josh Lowitz, CIRP Partner and Co-Founder. “It remains the best-selling individual model again this quarter, after launch early in the December 2018 quarter. In the US, the newest iPhone models sold about as well as the newest models a year ago, at about 60% of total sales. Based on these trends, we estimate an Average Selling Price of around $800, a decrease from the previous quarter.”
My take: Remembers these headlines?
- Wall Street Journal: The Phone That’s Failing Apple: iPhone XR
- ZDNet: Apple loses the plot with iPhone XR
- AndroidPit: iPhone XR: the flop that Apple deserves
- Wall Street Journal: The Best iPhone Apple Can’t Sell