Apple’s Grammy Memoji ads: What’s the business idea?

By Steven M. Peters Updated Jan 11, 11:25AM EST · Published Feb 9, 8:05AM EST

Marketing high-end iPhones? Selling Apple Music subs? Showing off Apple’s in-house production skills?

[youtube=https://www.youtube.com/watch?v=Qgy6LaO3SB0&w=840&h=473]

[youtube=https://www.youtube.com/watch?v=7yPJXGO2Dcw&w=840&h=473]

[youtube=https://www.youtube.com/watch?v=YxLCwfA1cLw&w=840&h=473]

My take: I like ’em. They’re cool. But they’re also sufficiently self-indulgent to make me wonder why.

UPDATE, from Esquire: The 2019 Grammys Are Already Looking Like a Complete Disaster

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