In Steve Jobs Theater, Apple shareholders eat the air, promise-crammed

Apple is planting seeds and rolling dice on a long, great roadmap of fantastic products that will blow you away.


From Mark Gurman’s report for Bloomberg Friday on Apple’s 2019 shareholders meeting:

Apple Inc. Chief Executive Officer Tim Cook said he has “never been more optimistic” about where the company is today and where it’s heading. In a pep talk to investors, Cook said the iPhone maker is “planting seeds” and “rolling the dice” on future products that will just “blow you away.”

Speaking at the company’s annual general meeting in Cupertino, California, Cook reiterated that the iPhone maker is still on track to double revenue from services in 2020 from the nearly $25 billion in 2016. Referencing speaking notes on an iPad, Cook touched on several of the company’s product categories.

He said eventually the goal is to lower the price on the $1,200 MacBook Air laptop with a higher-resolution screen and said there’s a “long, great roadmap of fantastic” products related to the Apple Watch and AirPods. He indicated that more health features would come to the smartwatch.

My take: Less talk, please, more objects of wonder and delight. But I wasn’t there. Eager to hear from those who were.

UPDATE: Tweets that caught my eye.