Apple in Hollywood: Color Buffett skeptical (video)

Philip Elmer-DeWitt

“Apple should do some things that don’t work.” — Warren Buffett


From a CNBC interview posted Thursday:

“I’d love to see them succeed, but that’s a company that can afford a mistake or two,” Buffett said when asked about Apple’s recent entertainment announcement. “You don’t want to buy stock in the company that has to do everything right.”

“The big players are in it and they’re playing for keeps. One problem they all have is that everybody just has two eyeballs. And they only have X hours of discretionary time.”

“You have very smart people with lots of resources trying to figure out how to grab another half hour of your time,” Buffett continued. “I would not want to play in that game myself.”

Cue the video:

My take: How does Buffett make it sound so simple?