Telecom & Wireless

DivX Signs SanDisk Partnership; Will It Matter? (DIVX, SNDK)

DivX (DIVX-NASDAQ) has announced a licensing agreement allowing SanDisk (SNDK-NASDAQ) to include DivX technology in SanDisk’s Sansa line of video-enabled products.  Future SanDisk video products can now include interoperability with the DivX Stage6 video website and can now provide SanDisk consumers with seamless access to the video content available today in the DivX format.

Shares of DivX are indicated up 2% pre-market on very thin volume, although this may be more on the headline than it will be off the actual news.  The company is so far down since its IPO that any ‘non-bad’ or ‘less-bad’ headline may be a boost.  But in the end, you have to wonder if this will really translate into very much in revenues for DivX.

Jon C. Ogg
June 13, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.

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