Cell Phone Nation: No Mobile Search Unless It’s Free

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Note to Microsoft (MSFT), Google (GOOG), and Yahoo! (YHOO). Handset users don’t want a local search feature on their phones if they have to pay for it.

According to The Inquirer, IDC and Trueposition did a study in the US and Europe. About 70% of people would use a local search function, but only if it is underwritten by advertising. Some of these search features would be provided by the large search engines. Others could come from companies that provide GPS people locators.

Just don’t ask them to pay.

Douglas A. McIntyre