The 4G phone will replace the 3GS, the current iPhone flagship, and the decision carries risk. There are 3G networks across the US and in many overseas countries. That means the Apple smartphone has a ready base. The new 4G systems are still immature and not available in most US cities. US 4G coverage may not be significant for another two or three years And, there is no guarantee that the technology will not have the early glitches that users come to be expected with new services.
Apple could be premature in killing 3G products for 4G ones. The huge consumer electronics company has relied on product design and function to sell smartphones in the past. But, it has never had to worry about the wireless technologies and systems that power the handsets. Apple is about to gamble on whether 4G is a success.
It is hard to define if 4G is a hit. Adoption rates may be slow. The faster networks may not appeal to consumers who are already satisfied with 3G. Apple will have to gauge its manufacturing plans for a market which is still in its infancy and planning for the unknown has not been a part of Apple’s success.
Douglas A. McIntyre
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