One reason for the disparity may be price. The iPhone 6 sells for as little as $199. Its price can go as high as $399, based on the 128 GB model. The iPhone 6 Plus starts at $299 and can cost as much as $499. The screen size of the iPhone 6 at 4.7 inches is what people who buy most smartphones expect. The iPhone 6’s 5.5 inch screen can be unwieldy. But Apple probably cares less about size than it does about volume.
According to new research from AppLovin:
Globally, usage of the iPhone 6/6 Plus averaged out to an 80/20 split, respectively. Since interaction and usage differences between the 6 and 6 Plus on our network are negligible, it’s fair to estimate that roughly one in five new iPhones sold is an iPhone 6 Plus.
The difference does not persist around the world:
Digging a little deeper, we noticed some interesting patterns in global usage ratios. In general, the 6 Plus is much more popular in APAC countries. While in North America, Western Europe, and Australia the iPhone 6/6 Plus ratio is much more aligned with the global average, APAC countries seem to have taken to the 6 Plus in greater numbers. In a region where phablet sales equal that of laptops and tablets combined, 6 Plus usage is consistently over 35% higher than iPhone 6 usage in the APAC countries.
The split in the Philippines is particularly large, with 37% of people owning the iPhone Plus. In Vietnam and Japan, the figure is 36%.
Do the figures matter to Apple? It is hard to say since few people outside the company know the margins on either product. What is important to Apple is that in the fourth quarter of the calendar year, sales between the two could reach 50 million. That would put Apple back on the sort of growth track the company enjoyed during the latter part of Steve Jobs’s tenure. And its share price, already at record levels, will spurt higher.