Salesforce Agrees to Buy Braze at $5.66 Billion Enterprise Value

As seen on the 24/7 Wall St. homepage on October 20, 2026.

Braze holders get a takeout at a $5.66 billion enterprise value, and Salesforce is buying customer engagement outright. Watch the premium versus Friday's close and any antitrust noise.

SALESFORCE TO ACQUIRE BRAZE FOR ABOUT $5.66 BILLION ENTERPRISE VALUE $CRM $BRZE

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Salesforce is buying Braze at an enterprise value of approximately $5.66 billion, handing Braze holders a full takeout and putting Salesforce directly into customer engagement software.

For Braze shareholders, the premium that valuation represents over the pre-announcement price decides whether anything is left to capture or the deal is already fully priced in.

On the Salesforce side, the acquisition consolidates the engagement layer into a portfolio that already spans CRM, marketing automation, and data analytics.

Antitrust scrutiny is the main variable from here, since a deal at this scale in enterprise software will draw regulatory attention and a prolonged review pressures the spread for both sets of shareholders.

Sources

Mentioned: CRM, BRZE

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Yahoo Finance @yahoofinance Repost

10:19am ET

An all-cash $5.66 billion takeout hands Braze holders a fixed payout and resets the bid for every mid-cap marketing software name still trading on its own.

RT @alphaspace: $BRZE just found a buyer. Salesforce is buying the marketing software company in an all-cash $5.66 billion deal. https://t…

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BRZE Braze

Reports Tue Sep 8 After close 4:05 PM ET Confirmed

Sep 8, 5:00am ET

Braze reports at 4:05 PM ET today, and the $3.6 billion customer engagement software maker is the first read on whether enterprise marketing budgets are still expanding. Guidance is the whole ballgame here, and peers in marketing automation will trade off it.

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the enterprise software feud · 5y Aug 27, 6:00pm ET

$10K invested in each — worth today:

MSFT$17.5K1.8×

CRM$9.6K1.0×

Five years ago $10,000 split between these two enterprise software rivals: Microsoft turned it into $17,527, while Salesforce handed back $9,598, still under water. A near $8,000 gap from the same starting line.