What r/stocks would buy with $100k in one stock for 10 years

As seen on the 24/7 Wall St. homepage on October 13, 2026.

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If you had $100k to put into just one stock, what would you pick?

u/Delicious-Skilly 163 upvotes 707 comments

Quick, everybody post your heaviest bags.

707 comments on a single-stock, 10-year hypothetical, and the top-voted reply is a reminder that these threads surface people's biggest existing positions rather than their best ideas. Google dominates the actual picks, with Berkshire as the sleep-at-night alternative.

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A thread asking r/stocks users to put a hypothetical $100,000 into a single stock and hold for a decade drew 707 comments, and the top-scored reply was a wry nudge for everyone to just post their heaviest existing positions.

Google dominated the responses, with commenters citing decades of personal product loyalty and the company's positioning across artificial intelligence and its core advertising business. Berkshire Hathaway surfaced as the consensus sleep-at-night alternative, a position one commenter said you can hold with confidence even if it never leads the pack.

The thread is a useful real-time gauge of where retail conviction is sitting right now, because a forced single-stock, decade-long hold strips away the comfort of diversification and makes people reveal what they actually trust. When the crowd leans this heavily toward two names, it tells you something about which stories have the strongest grip on long-term imagination in this market.

The top comment's joke also carries a genuine warning: threads structured as conviction exercises often become reinforcement loops where people advocate loudest for what they already own, which can make the consensus look stronger than it is. Keep that dynamic in mind before reading too much into any single thread's leaderboard.

Mentioned: GOOGL