Tariffs Could Hurt Ford’s Inexpensive Car Sales

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By Douglas A. McIntyre Published
Tariffs Could Hurt Ford’s Inexpensive Car Sales

© Ford Motor Co.

According to The Wall Street Journal, about a third of all American cars priced below $30,000 are made in Mexico. This includes the Ford Motor Co. (NYSE: F | F Price Prediction) Maverick, the entry-level vehicle of its huge pickup business. New tariffs on vehicles imported from Mexico could be 25% or higher under the Trump administration. President-elect Trump wrote, “This Tariff will remain in effect until such time as Drugs, in particular Fentanyl, and all Illegal Aliens stop this Invasion of our Country!”

Tariffs could also be high for Canadian goods. CNBC pointed out, “There’s growing concern that President-elect Donald Trump’s plan to impose 25% tariffs on Canadian imports would be an existential threat to the country’s recovering automotive industry.”

Five carmakers import from Canada: Ford, General Motors, Honda, Stellantis, and Toyota. Among them, imports to the United States are over 1.5 million cars and light trucks a year.

What will a higher price point mean for these imports? Among other things, Americans might put off purchases. According to S&P Global Mobility, the average age of a car on the American road is 12.5 years. That is up from below 10 years two decades ago. Some of this has been attributed to a large rise in car prices. The average price for a new car in 2019 was $36,834. By 2022, the number was over $45,000.

There is also a theory that cars from the past 20 years were better built than those manufactured earlier.

The tariffs may be in place in four weeks. The consequences for car sales will not be far behind that.

General Motors (GM) Price Prediction and Forecast 2025-203

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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