Nissan Has a Car That Won’t Sell for 472 Days

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By Douglas A. McIntyre Published
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Nissan Has a Car That Won’t Sell for 472 Days

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Days on lot, days to turn, Market Days Supply: these terms each describe the number of days needed to sell all inventory of a model, based on the vehicle’s daily selling rate. In July, the Nissan Versa topped that list at 472 days.

The industry average of Market Days Supply is 30 to 60 days. The car with the lowest figure is the Toyota Corolla Cross at 20 days.

The Versa is Nissan’s least expensive car. It has a base price of $17,190, which makes it among the least expensive new car models in America.

One reason Versa sales may be so slow is that Nissan decided to discontinue the model. According to Automotive News, the Versa will not be available after this year. Its demise has been blamed on the fact that Nissan is pulling back on sedan models in general.

Ironically, the Versa receives good reviews and ratings. Car and Driver scored it 8 out of 10. It praised its low cost of operation and its comfort. Among the reasons, the car magazine said, was the Versa’s “offering basic and honest transportation for the masses.”

U.S. News & World Report rated the Versa at 8.5 out of 10. It put the car in first place among all subcompact vehicles it evaluated: “The 2025 Nissan Versa is a value-oriented subcompact car with one of the lowest price tags in the automotive market.”

J.D. Power ranked the Versa at 82 out of 100, which is among the best ratings across all cars it evaluated. For quality and reliability, its rating was 87 out of 100.

With such high ratings, it is hard to understand why the Versa will be discontinued. The reason seems to be only that Nissan views sedans as losers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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