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Apple : AAPL

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9857 Articles

Steven M. Peters | Nov 14, 2018 at 10:05 AM EST

UBS cuts Apple price target on ASPs, China sales

Like Guggenheim's Cihra, Arcuri is worried that iPhone prices have gone about as far as they can go.

Jon C. Ogg | Nov 14, 2018 at 9:05 AM EST

Top Analyst Upgrades and Downgrades: Alphabet, Amarin, Apple, AutoNation, BlackRock, E*Trade, Etsy, Kellogg, PG&E and More

The top analyst upgrades, downgrades and initiations seen on Wednesday included Alphabet, Amarin, Apple, AutoNation, BlackRock, E*Trade, Etsy, Kellogg and…

Steven M. Peters | Nov 14, 2018 at 8:05 AM EST

Guggenheim downgrades Apple, drops $245 price target

He still considers Apple a "product company."

Steven M. Peters | Nov 13, 2018 at 7:05 PM EST

Apple’s ‘peak iphone’ bungee jump

It’s like a slingshot — the harder you pull, the more propulsion you generate. —Jason Schwarz

Steven M. Peters | Nov 13, 2018 at 12:15 PM EST

Does Apple REALLY want you to keep your iPhones for longer?

No. Apple wants you to give your phone to someone else.

Jon C. Ogg | Nov 13, 2018 at 10:25 AM EST

Has Tim Cook Lost Control of the Narrative on Apple?

Apple has found itself in the strange position of having joined the ranks of those companies that have lost their…

Steven M. Peters | Nov 13, 2018 at 10:05 AM EST

Goldman Sachs cuts Apple price target on Lumentum news

Could be a bad sign. Could be a misread signal.

Steven M. Peters | Nov 13, 2018 at 9:10 AM EST

What the Apple press missed in Monday’s Lumentum story

Apple fell on the assumption that bad news for Lumentum spelled bad news for iPhone unit sales.

Douglas A. McIntyre | Nov 13, 2018 at 4:49 AM EST

6 Most Important Things in Business Today: Amazon Picks NYC and Virginia

Crude oil prices fall again, falling iPhone component production weighs on Apple shares, and other important business headlines.

Steven M. Peters | Nov 12, 2018 at 7:05 PM EST

iPhones now cost nearly 5X more than non-Apple phones

Apple may have stretched iPhone price elasticity about as far as it can go, says Bernstein’s Toni Sacconaghi.

Paul Ausick | Nov 12, 2018 at 4:01 PM EST

Apple, Goldman Sachs Tank the Dow Monday

Goldman Sachs, Apple, Home Depot and Boeing combined to pull the Dow down sharply Monday.

Steven M. Peters | Nov 12, 2018 at 11:15 AM EST

Wells Fargo: Apple under pressure after Lumentum cuts

Wondering why Apple fell into the 190s this morning?

Jon C. Ogg | Nov 12, 2018 at 9:10 AM EST

Top Analyst Upgrades and Downgrades: Achaogen, Apple, Athenahealth, Crocs, Disney, Finisar, Jabil, Michael Kors, Occidental, Starbucks and More

The included Achaogen, Apple, Athenahealth, Crocs, Finisar, Jabil, Michael Kors, Occidental Petroleum, Starbucks and Walt Disney.

Steven M. Peters | Nov 12, 2018 at 9:05 AM EST

J.P. Morgan trims Apple price target and iPhone estimates

From a note to clients by analyst Samik Chatterjee that landed on my desktop Monday.

Steven M. Peters | Nov 12, 2018 at 8:05 AM EST

How Steve Jobs lost the Mac to Jean-Louis Gassée

The backstory, as Gassée tells it.

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Apple : AAPL

All Apple Articles

UBS cuts Apple price target on ASPs, China sales

Top Analyst Upgrades and Downgrades: Alphabet, Amarin, Apple, AutoNation, BlackRock, E*Trade, Etsy, Kellogg, PG&E and More

Guggenheim downgrades Apple, drops $245 price target

Apple’s ‘peak iphone’ bungee jump

Does Apple REALLY want you to keep your iPhones for longer?

Has Tim Cook Lost Control of the Narrative on Apple?

Goldman Sachs cuts Apple price target on Lumentum news

What the Apple press missed in Monday’s Lumentum story

6 Most Important Things in Business Today: Amazon Picks NYC and Virginia

iPhones now cost nearly 5X more than non-Apple phones

Apple, Goldman Sachs Tank the Dow Monday

Wells Fargo: Apple under pressure after Lumentum cuts

Top Analyst Upgrades and Downgrades: Achaogen, Apple, Athenahealth, Crocs, Disney, Finisar, Jabil, Michael Kors, Occidental, Starbucks and More

J.P. Morgan trims Apple price target and iPhone estimates

How Steve Jobs lost the Mac to Jean-Louis Gassée

Live: Will Rubrik Crush Q1 Earnings Tonight and Continue Its 33% 1-Month Rally?

Live: Can Lululemon’s Q1 Earnings Tonight Spark a Recovery?

Wall Street Analyst: Broadcom’s Flat AI Guidance Justified the Selloff, but Nvidia Remains Best-in-Class Chip Play

Middle-Class Fortysomethings Have a $427,000 Problem and a Shrinking Window to Fix It

Jim Cramer Defends CrowdStrike. Says the Company Just Posted “An Extraordinary Number” on Its Most Key Metric.

Middle-Class Fortysomethings Have a $427,000 Problem and a Shrinking Window to Fix It

The $43,000-a-Year 401(k) Withdrawal That Keeps a $1.4 Million Retiree in the 12% Bracket for Life

Wall Street Analyst: Broadcom’s Flat AI Guidance Justified the Selloff, but Nvidia Remains Best-in-Class Chip Play

Middle-Class Fortysomethings Have a $427,000 Problem and a Shrinking Window to Fix It

Apple : AAPL

All Apple Articles

UBS cuts Apple price target on ASPs, China sales

Top Analyst Upgrades and Downgrades: Alphabet, Amarin, Apple, AutoNation, BlackRock, E*Trade, Etsy, Kellogg, PG&E and More

Guggenheim downgrades Apple, drops $245 price target

Apple’s ‘peak iphone’ bungee jump

Does Apple REALLY want you to keep your iPhones for longer?

Has Tim Cook Lost Control of the Narrative on Apple?

Goldman Sachs cuts Apple price target on Lumentum news

What the Apple press missed in Monday’s Lumentum story

6 Most Important Things in Business Today: Amazon Picks NYC and Virginia

iPhones now cost nearly 5X more than non-Apple phones

Apple, Goldman Sachs Tank the Dow Monday

Wells Fargo: Apple under pressure after Lumentum cuts

Top Analyst Upgrades and Downgrades: Achaogen, Apple, Athenahealth, Crocs, Disney, Finisar, Jabil, Michael Kors, Occidental, Starbucks and More

J.P. Morgan trims Apple price target and iPhone estimates

How Steve Jobs lost the Mac to Jean-Louis Gassée

Live: Will Rubrik Crush Q1 Earnings Tonight and Continue Its 33% 1-Month Rally?

Live: Can Lululemon’s Q1 Earnings Tonight Spark a Recovery?

Wall Street Analyst: Broadcom’s Flat AI Guidance Justified the Selloff, but Nvidia Remains Best-in-Class Chip Play

Middle-Class Fortysomethings Have a $427,000 Problem and a Shrinking Window to Fix It

Jim Cramer Defends CrowdStrike. Says the Company Just Posted “An Extraordinary Number” on Its Most Key Metric.

Featured Reads

Middle-Class Fortysomethings Have a $427,000 Problem and a Shrinking Window to Fix It

The $43,000-a-Year 401(k) Withdrawal That Keeps a $1.4 Million Retiree in the 12% Bracket for Life