Companies /Consumer Cyclical

Nike Inc - Class B

NYSE: NKE Footwear & Accessories
$39.60
â–² $1.16 (+3.02%) today
Markets closed · 4:19pm ET

Q4 2025 Earnings

Reported Jun 26, 2025, 4:18pm ET · SEC source
$0.14
Beat +13.45%
EPS · est. $0.12
$11.1B
Beat +3.48%
Revenue · est. $10.7B
+3.3%
Beating market
NKE vs S&P since report
8 quarters
Consecutive EPS beats

Market Reaction

% change · around the report
0+6%+12%+18%Jun 26Jun 27report 4:18pm ETearnings+0.3%+14.6%
0+6%+12%+18%Jun 26Jun 27earnings+0.3%+14.6%
NKE +14.6%S&P 500 +0.3%
0+6%+12%+18%Jun 26Jun 27report 4:18pm ETearnings+0.3%+14.6%
0+6%+12%+18%Jun 26Jun 27earnings+0.3%+14.6%
NKE +14.6%NASDAQ +0.3%
0+8%+16%+24%Jun 25Jul 3report 4:18pm ETearnings+2.1%+23.9%
0+8%+16%+24%Jun 25Jul 3earnings+2.1%+23.9%
NKE +23.9%S&P 500 +2.1%
0+8%+16%+24%Jun 25Jul 3report 4:18pm ETearnings+1.8%+23.9%
0+8%+16%+24%Jun 25Jul 3earnings+1.8%+23.9%
NKE +23.9%NASDAQ +1.8%
+15.19%
Day of report
−1.39%
Next session
+6.23%
One week
+6.44%
30 days

S&P 500 over the same 30 days: +3.18%.

Did NKE Beat Earnings? Q4 2025 Results

Nike delivered a modest beat against muted expectations in its fiscal fourth quarter, posting earnings of $0.14 per share against a consensus estimate of $0.12, a 16.67% beat, even as revenue fell 12% year-over-year to $11.10 billion, underscoring the depth of the company's ongoing reset. The headline numbers reflected the toll of aggressive inventory repositioning and heavy discounting, which compressed gross margin by 440 basis points to 40.3%, while Greater China emerged as the weakest geography with a 21% quarterly revenue decline. The Nike Brand slipped 11% to $10.76 billion, and Converse tumbled 26% to $357.00 million, with Nike Brand Digital particularly soft at a 26% drop. CEO Elliott Hill framed the quarter as the peak of financial headwinds from the company's "Win Now" restructuring, and the results were enough to spark a 10% after-hours rally among investors relieved the damage was not worse. Looking ahead, management is betting on a "sport offense" realignment centered on innovation, with early momentum evident in new product franchises already generating meaningful sales traction.

Key Takeaways
  • Higher discounts and changes in channel mix drove 440 basis point gross margin decline
  • NIKE Brand Digital revenues declined 26% in Q4
  • NIKE-owned stores increased 2% in Q4
  • Demand creation expense increased 15% in Q4 due to higher sports and brand marketing
  • Effective tax rate rose to 33.6% from 13.1% due to decreased stock compensation benefits and one-time items
  • Declines across all geographies with Greater China down 21% being the weakest region
  • Jordan Brand full-year revenues declined 16% to $7.27 billion

“While our financial results are in-line with our expectations, they are not where we want them to be. Moving forward, we expect our business to improve as a result of the progress we're making through our Win Now actions.”

Nike CEO, on the earnings call

Forward Guidance & Outlook

Nike expects business to improve as Win Now actions take hold, with Q4 representing the peak of financial headwinds from these initiatives. The company is launching a 'sport offense' realignment to accelerate its Win Now actions and reposition for future growth, focusing on driving distinction within key sports, building a complete product portfolio, creating stories to connect with consumers, and elevating the marketplace. CFO Matthew Friend expressed confidence in navigating the current dynamic and uncertain environment by focusing on controllable factors.

NKE YoY Financials

Q4 2025 vs Q4 2024 · SEC filings Q4 2024 Q4 2025
$0$4.0B$8.0B$12.0B$12.6B$11.1BRevenue$5.6B$4.5BGross Profit$1.5B$296.0MOperating Income$1.5B$211.0MNet Income
$0$4.0B$8.0B$12.0BRevenueGross ProfitOperating IncomeNet Income

NKE Revenue by Segment

NIKE Brand$10.8B−11.0%
NIKE Brand Footwear$7.2B−13.0%
NIKE Wholesale$6.4B−9.0%
NIKE Direct$4.4B−14.0%
NIKE Brand Apparel$3.0B−10.0%
NIKE Brand Equipment$567.0M−2.0%
Converse$357.0M−26.0%

NKE Revenue by Geography

North America$4.7B−11.0%
EMEA$3.0B−9.0%
Asia Pacific$1.6B−8.0%
Greater China$1.5B−21.0%

Figures from SEC filings and company reports. Not investment advice.