Companies /Consumer Cyclical
Nike Inc - Class B
NYSE: NKE Footwear & Accessories
$34.30
▼ $0.31 (−0.90%) today
Markets open · 3:52pm ET

Nike (NKE) Q2 2026 Earnings

Reported Dec 18, 2025, 4:15pm ET · SEC source
$0.53
Beat +41.90%
EPS · est. $0.37 GAAP
$12.4B
Beat +1.79%
Revenue · est. $12.2B
+9.5%
Beating market
NKE vs S&P since report
8 quarters
Consecutive EPS beats

How Did NKE Stock React to Q2 2026 Earnings?

% change · around the report
−8%−4%0Dec 18Dec 19report 4:15pm ETearnings+0.8%−9.3%
−8%−4%0Dec 18Dec 19earnings+0.8%−9.3%
NKE −9.3%S&P 500 +0.8%
−8%−4%0Dec 18Dec 19report 4:15pm ETearnings+1.7%−9.3%
−8%−4%0Dec 18Dec 19earnings+1.7%−9.3%
NKE −9.3%NASDAQ +1.7%
−5%0+5%Dec 17Dec 26report 4:15pm ETearnings+2.1%−2.2%
−5%0+5%Dec 17Dec 26earnings+2.1%−2.2%
NKE −2.2%S&P 500 +2.1%
−5%0+5%Dec 17Dec 26report 4:15pm ETearnings+2.5%−2.2%
−5%0+5%Dec 17Dec 26earnings+2.5%−2.2%
NKE −2.2%NASDAQ +2.5%
−10.54%
Day of report
−2.54%
Next session
+4.26%
One week
+10.78%
30 days

S&P 500 over the same 30 days: +1.27%.

Did NKE Beat Earnings? Q2 2026 Results

Yes. Nike reported Q2 2026 earnings of $0.53 a share on Dec 18, 2025, beating the $0.37 consensus estimate by 41.9%. Revenue was $12.4B against a $12.2B estimate.

Nike delivered a stronger-than-expected fiscal second quarter, with GAAP diluted EPS of $0.53 beating the $0.37 consensus estimate by 41.90%, even as net income fell 32% year over year to $792 million amid meaningful margin pressure. Revenue edged up 0.6% to $12.43 billion, clearing the $12.21 billion analyst estimate by 1.79%, though the headline growth masked a dramatic reshaping of how Nike sells its products. The quarter's defining story was a sharp channel pivot: wholesale revenues surged 8% to $7.50 billion while Nike Direct revenues slid 8% to $4.60 billion, reflecting CEO Elliott Hill's deliberate strategy of rebuilding wholesale partner relationships after years of over-indexing on direct-to-consumer. That repositioning, combined with tariff-driven cost increases that compressed gross margin 300 basis points to 40.6%, largely explains the earnings trajectory. Hill, who recently purchased roughly $1 million in company shares on the open market, framed fiscal 2026 as a turnaround year, telling investors the company is in the "middle innings" of its recovery and remains committed to the actions needed to restore long-term growth.

Key Takeaways
  • Wholesale revenue growth of 8%, primarily driven by North America
  • North America revenue up 9% to $5.6 billion
  • Gross margin decreased 300 basis points to 40.6% due to higher tariffs in North America
  • NIKE Direct revenues declined 8%, with NIKE Brand Digital down 14%
  • Greater China revenue declined 17%
  • Converse revenue declined 30% across all territories
  • Demand creation expense increased 13% due to higher brand and sports marketing spend
  • Effective tax rate rose to 20.7% from 17.9%

“NIKE is in the middle innings of our comeback. We are making progress in the areas we prioritized first and remain confident in the actions we're taking to drive the long-term growth and profitability of our brands.”

Nike CEO, on the earnings call

What Was Nike's Outlook in Q2 2026?

NIKE characterized fiscal 2026 as a year of taking action through its 'Win Now' strategy, focusing on realigning teams, strengthening partner relationships, rebalancing its portfolio, and winning on the ground. CEO Elliott Hill stated the company is in the 'middle innings' of its comeback and remains confident in the actions being taken to drive long-term growth and profitability. CFO Matthew Friend noted the company is making the shifts required to position its portfolio for a full recovery.

NKE YoY Financials

Q2 2026 vs Q2 2025 · SEC filings Q2 2025 Q2 2026
$0$4.0B$8.0B$12.0B$12.4B$12.4BRevenue$5.4B$5.0BGross Profit$1.4B$1.0BOperating Income$1.2B$792.0MNet Income
$0$4.0B$8.0B$12.0BRevenueGross ProfitOperating IncomeNet Income
NKE income statement, Q2 2026 versus Q2 2025
Metric Q2 2026 Q2 2025 Year over year
Revenue $12.4B $12.4B +0.6%
Gross Profit $5.0B $5.4B −6.4%
Operating Income $1.0B $1.4B −27.3%
Net Income $792.0M $1.2B −31.9%

NKE Revenue by Segment

NIKE Brand$12.1B+1.0%
Footwear$7.7B+0.0%
Wholesale$7.5B+8.0%
NIKE Direct$4.6B−8.0%
Apparel$3.9B+4.0%
Equipment$550.0M+1.0%
Converse$300.0M−30.0%

NKE Revenue by Geography

North America$5.6B+9.0%
EMEA$3.4B+3.0%
Asia Pacific$1.7B−4.0%
Greater China$1.4B−17.0%

Figures from SEC filings and company reports. Not investment advice.