Companies /Consumer Cyclical

Nike Inc - Class B

NYSE: NKE Footwear & Accessories
$39.22
â–² $0.78 (+2.03%) today
Markets open · 11:26am ET

Q2 2026 Earnings

Reported Dec 18, 2025, 4:15pm ET · SEC source
$0.53
Beat +41.90%
EPS · est. $0.37
$12.4B
Beat +1.79%
Revenue · est. $12.2B
+9.5%
Beating market
NKE vs S&P since report
8 quarters
Consecutive EPS beats

Market Reaction

% change · around the report
−8%−4%0Dec 18Dec 19report 4:15pm ETearnings+0.8%−9.3%
−8%−4%0Dec 18Dec 19earnings+0.8%−9.3%
NKE −9.3%S&P 500 +0.8%
−8%−4%0Dec 18Dec 19report 4:15pm ETearnings+1.7%−9.3%
−8%−4%0Dec 18Dec 19earnings+1.7%−9.3%
NKE −9.3%NASDAQ +1.7%
−5%0+5%Dec 17Dec 26report 4:15pm ETearnings+2.1%−2.2%
−5%0+5%Dec 17Dec 26earnings+2.1%−2.2%
NKE −2.2%S&P 500 +2.1%
−5%0+5%Dec 17Dec 26report 4:15pm ETearnings+2.5%−2.2%
−5%0+5%Dec 17Dec 26earnings+2.5%−2.2%
NKE −2.2%NASDAQ +2.5%
−10.54%
Day of report
−2.54%
Next session
+4.26%
One week
+10.78%
30 days

S&P 500 over the same 30 days: +1.27%.

Did NKE Beat Earnings? Q2 2026 Results

Nike delivered a stronger-than-expected fiscal second quarter of 2026, posting diluted EPS of $0.53 against a consensus estimate of $0.38, a beat of 39.47%, even as the broader turnaround picture remained complicated. Revenue edged up 0.6% year-over-year to $12.43 billion, with the headline growth masking a sharp channel divergence: wholesale revenues surged 8% to $7.50 billion as CEO Elliott Hill's "Win Now" strategy deepened retailer partnerships, while Nike Direct fell 8% to $4.60 billion, underscoring how far the rebalancing effort still has to run. The most significant drag on profitability was tariff pressure in North America, which contributed to a 300 basis point gross margin contraction to 40.6% and a 32% year-over-year decline in net income to $792.00 million. Greater China remained a notable soft spot, with revenues sliding 17% to $1.42 billion. Hill, who recently purchased roughly $1 million in company shares on the open market, has described fiscal 2026 as the "middle innings" of Nike's comeback, with the company investing heavily in brand marketing while working through a dynamic and pressured operating environment.

Key Takeaways
  • Wholesale revenue growth of 8% driven primarily by North America
  • North America revenue growth of 9% led by footwear (+9%) and equipment (+12%)
  • NIKE Brand Apparel growth of 4% across most geographies
  • Gross margin decline of 300 basis points to 40.6% due to higher tariffs in North America
  • NIKE Direct revenues declined 8% with NIKE Brand Digital down 14%
  • Greater China revenue declined 17% with EBIT down 49%
  • Converse revenue declined 30% across all territories
  • Demand creation expense up 13% from higher brand and sports marketing

“NIKE is in the middle innings of our comeback. We are making progress in the areas we prioritized first and remain confident in the actions we're taking to drive the long-term growth and profitability of our brands.”

Nike CEO, on the earnings call

Forward Guidance & Outlook

NIKE described fiscal 2026 as a year of taking action through its 'Win Now' strategy, including realigning teams, strengthening partner relationships, rebalancing its portfolio, and investing in athlete-centered innovation. The company characterized itself as being in the 'middle innings' of its comeback and expressed confidence in the actions being taken to drive long-term growth and profitability. The CFO noted the company is making shifts required to position its portfolio for a full recovery while managing headwinds from repositioning the business in a dynamic operating environment.

NKE YoY Financials

Q2 2026 vs Q2 2025 · SEC filings Q2 2025 Q2 2026
$0$4.0B$8.0B$12.0B$12.4B$12.4BRevenue$5.4B$5.0BGross Profit$1.4B$997.0MOperating Income$1.2B$792.0MNet Income
$0$4.0B$8.0B$12.0BRevenueGross ProfitOperating IncomeNet Income

NKE Revenue by Segment

NIKE Brand$12.1B+1.0%
NIKE Brand Footwear$7.7B+0.0%
NIKE Wholesale$7.5B+8.0%
NIKE Direct$4.6B−8.0%
NIKE Brand Apparel$3.9B+4.0%
NIKE Brand Equipment$550.0M+1.0%
Converse$300.0M−30.0%

NKE Revenue by Geography

North America$5.6B+9.0%
EMEA$3.4B+3.0%
Asia Pacific$1.7B−4.0%
Greater China$1.4B−17.0%

Figures from SEC filings and company reports. Not investment advice.