Nike (NKE) Q2 2026 Earnings
How Did NKE Stock React to Q2 2026 Earnings?
S&P 500 over the same 30 days: +1.27%.
Did NKE Beat Earnings? Q2 2026 Results
Yes. Nike reported Q2 2026 earnings of $0.53 a share on Dec 18, 2025, beating the $0.37 consensus estimate by 41.9%. Revenue was $12.4B against a $12.2B estimate.
Nike delivered a stronger-than-expected fiscal second quarter, with GAAP diluted EPS of $0.53 beating the $0.37 consensus estimate by 41.90%, even as net income fell 32% year over year to $792 million amid meaningful margin pressure. Revenue edged up 0.6% to $12.43 billion, clearing the $12.21 billion analyst estimate by 1.79%, though the headline growth masked a dramatic reshaping of how Nike sells its products. The quarter's defining story was a sharp channel pivot: wholesale revenues surged 8% to $7.50 billion while Nike Direct revenues slid 8% to $4.60 billion, reflecting CEO Elliott Hill's deliberate strategy of rebuilding wholesale partner relationships after years of over-indexing on direct-to-consumer. That repositioning, combined with tariff-driven cost increases that compressed gross margin 300 basis points to 40.6%, largely explains the earnings trajectory. Hill, who recently purchased roughly $1 million in company shares on the open market, framed fiscal 2026 as a turnaround year, telling investors the company is in the "middle innings" of its recovery and remains committed to the actions needed to restore long-term growth.
- Wholesale revenue growth of 8%, primarily driven by North America
- North America revenue up 9% to $5.6 billion
- Gross margin decreased 300 basis points to 40.6% due to higher tariffs in North America
- NIKE Direct revenues declined 8%, with NIKE Brand Digital down 14%
- Greater China revenue declined 17%
- Converse revenue declined 30% across all territories
- Demand creation expense increased 13% due to higher brand and sports marketing spend
- Effective tax rate rose to 20.7% from 17.9%
“NIKE is in the middle innings of our comeback. We are making progress in the areas we prioritized first and remain confident in the actions we're taking to drive the long-term growth and profitability of our brands.”
Nike CEO, on the earnings call
What Was Nike's Outlook in Q2 2026?
NIKE characterized fiscal 2026 as a year of taking action through its 'Win Now' strategy, focusing on realigning teams, strengthening partner relationships, rebalancing its portfolio, and winning on the ground. CEO Elliott Hill stated the company is in the 'middle innings' of its comeback and remains confident in the actions being taken to drive long-term growth and profitability. CFO Matthew Friend noted the company is making the shifts required to position its portfolio for a full recovery.
NKE YoY Financials
| Metric | Q2 2026 | Q2 2025 | Year over year |
|---|---|---|---|
| Revenue | $12.4B | $12.4B | +0.6% |
| Gross Profit | $5.0B | $5.4B | −6.4% |
| Operating Income | $1.0B | $1.4B | −27.3% |
| Net Income | $792.0M | $1.2B | −31.9% |
NKE Revenue by Segment
NKE Revenue by Geography
Figures from SEC filings and company reports. Not investment advice.