Nike (NKE) Q2 2025 Earnings

Yes. Nike reported Q2 2025 earnings of $0.78 a share on Dec 19, 2024, beating the $0.63 consensus estimate by 23.3%. Revenue was $12.4B against a $12.1B estimate.

Nike delivered a headline beat in fiscal Q2 2025, but the underlying results told a more complicated story for a brand in the early stages of a difficult turnaround. GAAP diluted EPS of $0.78 came in 23.30% ahead of the $0.63 consensus estimate, while revenue of $12.35 billion edged past expectations by 2.01%, though total sales still fell 7.7% year-over-year as weakness spread across every geography and channel. The steepest drag came from NIKE Direct, which tumbled 13% to $5.00 billion, led by a 21% collapse in digital sales, underscoring how aggressively the company has had to pull back on its direct-to-consumer push. Gross margin narrowed 100 basis points to 43.6%, pressured by heavier discounting and an unfavorable channel mix. New CEO Elliott Hill, roughly 60 days into his tenure, signaled an urgent pivot to re-center the brand around sport, though analysts have noted the turnaround is unlikely to be swift, with elevated discounting expected to continue weighing on profitability in the near term.