Headquartered in San Mateo, CA·Fiscal year ends December·NYSE: RBLX·corp.roblox.com
About Roblox
Roblox Corporation operates the Roblox platform, a free-to-play, cross-device online service where users play, create and socialize in user-generated games. The platform had 138 million daily active users and nearly 34 billion hours engaged in Q3 2026.
**How it makes money:** Substantially all bookings come from sales of the Robux virtual currency through one-time purchases or monthly subscriptions, including the Roblox Plus subscription launched in April 2026. Advertising (Rewarded Video, Sponsored Tiles and planned pre-roll video ads) and licensing contribute a smaller amount. Revenue is mostly recognized over the estimated 27-month average lifetime of a paying user.
**Creator economy:** Creators build with Roblox Studio and newer AI tools, including Studio Assistant, the prompt-to-game tool Build, and an MCP server for external AI. They earn through the Developer Exchange (DevEx) program.
**Platform services:** Roblox provides game infrastructure, discovery and recommendation algorithms, the Moments video feed, multi-modal chat and voice, and an age-check-based safety system.
**Growth priorities:**
- Expanding the 18-and-over audience.
- International growth.
- Roblox Everywhere, which lets creators publish standalone games to third-party app stores.
- The Universal Player, which aims to import external games via AI.
- Web Play in browsers.
- Roblox Reality, a photorealism effort using video world models. Updated
Beating on bookings, EPS and daily users bought Roblox nothing: guidance for a second straight double-digit bookings decline, plus heavier AI spending, took 17% off the stock.
Roblox $RBLX -17%
Falling on weaker Q4 guidance and higher AI spending, despite better-than-expected Q3 results.
Roblox expects bookings to decline 10%-15% YoY in Q4, following a 12% decline in Q3. Its adjusted EBITDA outlook is roughly 13% below consensus at the midpoint, https://t.co/QmgHpJUiuYhttps://t.co/TFK9YjE5ZJ
Roblox's earnings just triggered a sell-off that rippled far beyond shareholders of the stock itself, and the investors feeling it most may not even know they own a single share.
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Roblox Corporation operates the Roblox platform, a free-to-play, cross-device online service where users play, create and socialize in user-generated games.
What is the RBLX stock price target?
24/7 Wall St.'s 12-month price target for RBLX is $54.68, rated Hold. The Wall Street consensus target is $50.12. RBLX price prediction →