Headquartered in San Jose, CA Fiscal year ends December NASDAQ: ROKU roku.com
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed, connecting viewers to content while enabling content publishers to build and monetize audiences through advertising and subscriptions. The company generates revenue through two segments: Platform (comprising Advertising and Subscriptions) and Devices. The Platform segment monetizes through video advertising across its ecosystem — including The Roku Channel, the Roku Home Screen, and third-party apps — as well as through subscription services including billing for third-party streaming services (Premium Subscriptions), its owned-and-operated SVOD service Howdy, and live TV service Frndly TV. The Devices segment sells Roku streaming players and Roku-made TVs directly, while also licensing the Roku TV operating system to OEM partners like Hisense and TCL in more than 15 countries. Roku's platform reaches over 100 million households worldwide and generates 37.9 billion streaming hours per quarter. The company has a pending acquisition agreement with Fox Corporation announced in June 2026. Updated
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David Moadel Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed, connecting viewers to content while enabling content publishers to build and monetize audiences through advertising and subscriptions.
24/7 Wall St.'s 12-month price target for ROKU is $180.12, rated Buy. The Wall Street consensus target is $162.33. ROKU price prediction →
