Apple: Most iPod Sales Still To New Users

Apple (AAPL) announced that it had sold it 100 millionth iPod. It market share for MP3 players is now over 70% in the US and over 50% in Japan.

The company has sold over 2.5 billion songs on iTunes.

The extraordinary part of the Apple news is that most iPod sales sales are still to

According to The Wall Street Journal–Apple said the company is still primarily selling iPods to first-time buyers. "It’s hard to imagine where the saturation point is," said Philip Schiller, Apple’s senior vice president of worldwide marketing. "It’s anybody’s guess."

Which means that the iPod could go on and on.

Stunning.

Douglas A. McIntyre