Apple (AAPL): The iPhone Or The Earnings?

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By Douglas A. McIntyre Published
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Reuters speculates that Wall St. may be more interested in the two days of iPhone sales that Apple (AAPL) will report for the last quarter than in the earnings themselves.

That would be a mistake.

While the market has a very good idea how many iPhones were sold during the 48 hours (best guess is about 700,000), the drivers of the business over the next year will still be the Mac and iPod.

IDC research indicates that Mac sales were strong in Q2, which means that contribution from the computer part of Apple’s house should be modestly stronger than they were last year.

However, as Reuters points out: "Shipments of iPods are expected to have risen more than 20 percent from a year earlier, but fallen short of the previous quarter as consumers postponed purchases in anticipation of the iPhone and new iPod models expected later this year."

And that is where the market’s concern should be. The iPod now has sold over 100 million units worldwide, and its growth rate is slowing due to both market penetration and potential migration of customers to the iPhone.

Apple sold 8.5 million iPods in the quarter that ended on April 1. But Wall St. has started to pull back on estimates for sales in the current quarter, with some analysts putting sales at 9.6 million units.

If unit sales do fall below 9.5 million mark, the stock can’t hold its current level no matter how pumped up the market is about the iPhone.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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