Apple (AAPL) Looking At Game Console Business

By Douglas A. McIntyre Published Feb 13, 7:04AM EST

It is not enough that Nintendo, Microsoft (MSFT), and Sony (SNE) are scratching each other’s eyes out in the game console business. It looks like Apple (AAPL) wants in. Given its new visibility with consumers and the "glow" from the iPod, it makes all the sense in the world.

According to The Sydney Herald, Apple has filed with the US Patent and Trademark Office to extend its brand name and trademark to a number of gaming products.

Given Apple’s excellent skills with creating nifty hardware interfaces and consumer electronics, the company might do fairly well against flat-footed operators like Redmond and Sony. Apple might even be able to run a game controller or console component using current versions of the Mac or iPod.

Put the odds of Apple announcing a game platform before the end of the year at 75% or better.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.