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Consumer Electronics

Apple Stays After High-End Computing (AAPL)

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By Douglas A. McIntyre Updated Published
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Apple Inc. (NASDAQ: AAPL)  is introducing new Mac Pro models t oday including a 24-inch Mac Pro that is priced “more affordable than ever” and a Mac with powerful new integrated graphic processing and memory.  The pricing is lower, but definitely flies in the face against the notion that spending is dead because of the recession.

The 24-inch iMac is now available for $1,499, the same as the previous generation 20-inch iMac.  The 30% larger display comes with twice the memory and twice the storage.

Apple also introduced the new Mac Pro using the quad-core Intel Xeon processors and a next-generation system architecture with 8MB of L3 cache.  This features the latest graphics technology and an updated interior that makes expansion even easier than before.  This will deliver up to twice the performance of the previous generation system. The new Mac Pro starts at $2,499.

A new 8-core Mac Pro will run $3,299 that comes with two 2.26GHz quad-core Xeon processors with 8MB of shared L3 cache.

Keep in mind that these are the high-end models for people who need extra computing power .  The only problem is that even when the company considers these as “more affordable” to prior models, it is still considerably higher than the average PC sale in a tough economy where the consumer is strapped.  Apple shares are up about 1.5%, but this appears to be as the markets are catching a bid rather than on the excessive hype of the new PC’s.

JON C. OGG
MARCH 3, 2009

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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