Journalists Write-Up Apple (AAPL) Rumors, With Nothing To Do As Financial News Fades

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By Douglas A. McIntyre Updated Published

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The legitimate press is hardly legitimate any more.  The number of rumors about Apple (NASDAQ:AAPL) each week can reach a dozen. Most of them turn out to be false. Apple has been in the process of introducing a tablet PC for months. No one has seen one in the meantime.

The financial press does not have much to cover as the year comes to a close, so writers will take what they can get.

The popular rumors, probably just talk, about Apple today ran in mainstream media including Fortune and Barron’s.

Apple will sell 40 million to 45 million iPhones next year. This information comes from a small website and paper in Taiwan called Digitimes. It has not been confirmed.

The other “news” about Apple is that the company’s tablet PC will be out in January, or March, depending on the source. It may have started from an article in the Financial Times. Piper Jaffray analyst Gene Munster guesses that the rumor might be true, but not based on any solid evidence.

The number of false or fabricated stories in well-regarded media about Apple far outnumbers those that are correct. The mainstream media has come to that.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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