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Consumer Electronics

Kindle Pressure? Barnes & Noble Cuts Nook Price

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By Douglas A. McIntyre Updated Published
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It is hard to tell why anyone would want an e-reader that only works with WiFi, but Barnes & Noble (NYSE: BKS) believes that there is a market. The faltering bricks-and-mortar constrained firm says it will increase its e-reader choices by offering the NOOK WiFi for $149, and a lower priced  NOOK 3G for $199.

“People who love to read will find tremendous value with the new NOOK Wi-Fi, the most full-featured, low-cost eReading device on the market, and our bestselling NOOK 3G now at an even lower price,” said Tony Astarita, Vice President, Digital Products, Barnes & Noble.com

He must not get out much. Or, Barnes & Noble sales are being crippled by Amazon.com’s (NASDAQ:AMZN) Kindle

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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