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Consumer Electronics

Close to Half of All Americans Own a Tablet or E-reader

Photo of Paul Ausick
By Paul Ausick Updated Published
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Ipad mini in hand

courtesy of Apple Inc.
In May of 2010 only about 6% of U.S. adults aged 16 or older owned a tablet or e-reader. The iPad from Apple Inc. (NASDAQ: APPL) was introduced to the market in March of the following year, and by September of this year some 43% of America’s adult own one or the other of the devices. Tablet ownership now stands at 35% and e-reader ownership stands at 24%.

E-reader ownership was greater than tablet ownership until the end of 2011, when tablets pulled even with e-readers at 10% of all adults. Since then it’s really been no contest and tablets have widened their share of the market to the point where 35% of American adults own tablets compared with 24% who own e-readers.

The data comes from the latest update on tablet and e-reader ownership from Pew Research’s Internet & American Life Project. Here’s a chart from Pew Research:

 PewTabletOwnersOct2013

Pew Internet & American Life Project

Some interesting data points from the Pew report:

  • Men and women own tablets in about equal percentages, but a larger percentage of women own e-readers
  • By age, 16-17 year olds have the largest percentage — 46% — of tablet ownership and the second largest percentage of e-reader ownership, 24% tied with 18-29 year-olds
  • Of households with more than $150,000 in income, 65% own tablets and 38% own e-readers
  • More than twice as many Americans own cell phones as own tablets or e-readers, 91% to 43%
  • 55% of American adults own a smartphone

Contact [email protected] for any questions or corrections.

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About the Author Paul Ausick →

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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