Interbrand has released its “Best Global Brands of 2012,” which contains no surprises. Coca-Cola Co. (NYSE: KO) remains at the top of the list with a brand value of $77.8 billion. Apple Inc.’s (NASDAQ: AAPL) brand valuation jumped 129% to $76.6 billion. The move nearly mirrors the rise in its share price. Apple is almost certain to take the top slot next year.
At the other end of the list are Research In Motion Ltd.’s (NASDAQ: RIMM) BlackBerry, which had a drop in value of 39% to $3.9 billion. Viacom’s (NASDAQ: VIA) MTV lost 12% of its value and fell to $5.6 billion. Nokia Corp.’s (NYSE: NOK) value fell 16% to $21 billion. It is surprising that Nokia and BlackBerry did so well. The Interbrand method of valuation is fuzzy, perhaps because it wants to gain new clients for its brand-building business.
Douglas A. McIntyre
Sponsored: Tips for Investing
A financial advisor can help you understand the advantages and disadvantages of investment properties. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
Investing in real estate can diversify your portfolio. But expanding your horizons may add additional costs. If you’re an investor looking to minimize expenses, consider checking out online brokerages. They often offer low investment fees, helping you maximize your profit.