Krispy Kreme is offering a dozen donuts for $1 for its 12/12 promotion. The only catch is that customers have to buy another dozen donuts for full price to get the deal.
In a tweet, the fast-food operation said: “The countdown is on to #DayoftheDozens! Come in on 12/12 to get a $1 Original Glazed Dozen with any dozen purchase.”
The free donuts are the company’s “original glazed,” and the deal is limited to two orders.
Krispy Kreme is locked in a fast-food battle with other companies that want to control the breakfast market. At the top of the list, McDonald’s and Starbucks have menus with dozens of items. And each has a large footprint of stores. Krispy Kreme has a disadvantage in terms of store count, as it has just over 1,000. Starbucks has more than 14,000 store locations in the United States. McDonald’s has over 14,100. Founded in 1937, Krispy Kreme has been around much longer than its rivals.
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The competition among the big breakfast retailers has been waged on several fronts. One is the contest over which one has the best food and beverages. In the recent Harris Poll Equitrend survey, Krispy Kreme beat Starbucks in the “best coffee shop coffee brand” category.
Original glazed costs $7.99 a dozen, according to the Krispy Kreme menu. Most other donuts bought by the dozen are priced between $8.99 and $11.39.
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