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Investing

Brands And Investments, Again

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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Stock Tickers: AAPL, GOOG, SBUX, NOK, EBAY, KO, TM, TGT, WFMI, YHOO

Brandchannel has released its new survey of the world’s based on surveying over 3,600 people and asking which brands have the biggest impact on their lives. Some of the best-known brands are almost worthless as businesses.

The top 10 global brands were Google (GOOG), Apple (AAPL), YouTube, Wikipedia, Starbuck’s (SBUX), Nokia (NOK), Skype, IKEA, Coca Cola, and Toyota. Wikipedia is a non-profit organization. Skype and YouTube, however, are companies with very little revenue and, probably no profits. Of course, YouTube fetched over $1.6 billion when it was bought by Google.  Here is another survey covered earlier in January.

The top 10 US brands were Apple, YouTube, Google, Starbuck’s, Wikipedia, Target, craigslist, The Daily Show/Colbert Report, and Whole Foods, and Yahoo!.

Brands. If only they were dollars.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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