24/7 Wall St. wrote earlier that Toyota (TM) is trading near its 52-week low. Given the relative success of the big car company compared to rivals like GM (GM), the stock price level seems odd.
But, quality is critical to Toyota’s ability to sell cars and take market share from its competition. The news out today is that TM may be losing its crown.
According to CNN Money" "The Toyota brand has lost its top position for iron-clad reliability, according to an influential Consumer Reports survey released Tuesday. The survey dropped Toyota from first to fifth place – behind Honda, Acura, Scion and Subaru – in average vehicle reliability. The rankings are based on average predicted reliability for all models sold under a given brand."
At least the other winners are Japanese.
Only one American car, GM’s (GM) Buick, made it into the top ten. Ford (F) also showed improvement across most of its models. Unfortunately, the number of Buicks and Fords being sold is shrinking. Ford’s domestic sales dropped over 20% last month.
Douglas A. McIntyre
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