The 24/7 Wall St./Flame Index, The Companies With The Worst PR: March 16

Healthnet was hammered on news that it “missplaced” data on 2 million customers. Toyota (NYSE: TM) remained high on the list due to concerns about Japanese production and sales. Regulatory problems and costs may crush margins at Massey (NYSE :MEE)

Note: The Flame Index scans thousands of news sites 24 hours per day and ranks companies getting the most negative press right now. The Flame Index Media Analysis Algorithm crunches the data for an up-to-the-minute ranking of the hardest-hit companies.
The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab (nyidlab). It was used as a general metric to evaluate companies and their risk in the media. Publicly traded Fortune 500 companies are used as a measure to calculate an overall market of negative news and the companies are ranked within that market

Rank Company Ticker Score Change in Rank Comments
1 Health Net HNT 50.89 +4 Loses data on 2 million customers
2 Fannie Mae FNMAS 50.794 0 Investors frantic about stock losses
3 Toyota Motor Corporation TM 42.803 +9 Japan earthquake
4 Consol Energy CNX 36.695 0 Worries about companies with reactors
5 Massey Energy MEE 36.304 +69 Regulatory costs could be huge after mine disaster
6 Lubrizol LZ 35.914 -5 Buyout by Buffett riles investors
7 General Electric GE 35.211 +3 Large reactor builder faces liability costs
8 Duke Energy DUK 33.883 +5 Another nuclear facility operator
9 Bank of America Corp. BOA 33.467 -2 Leaks of internal memos may embarrass
10 Freddie Mac FMCC 33.137 +181 Mortgage problems and losses deepen

Data and ranking provided by the Flame Index.

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