Investing

The 24/7 Wall St./Flame Index: Companies With The Most Bad Press (5/10/2011

Sony (NYSE: SNE) kept the top spot in the Flame Index as concerns about the shutdown of its PS3 network failed to subside. Sony could face $1 billion in liabilities. The Japanese company says the service will not be back online for three weeks. Microsoft (NASDAQ: MSFT) was a close second as new spread that it bought Skype for $8.5 billion.

H&R Block (NYSE: HRB) was punished because of concerns about it former subprime portfolio. Systemax fired one of its division executives who was involved in a scandal. Quest Diagnostics paid $211 million to settle a suit which claimed it over-billed customers.

The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab (nyidlab). It was used as a general metric to evaluate companies and their risk in the media. Publicly traded Fortune 500 companies are used as a measure to calculate an overall market of negative news and the companies are ranked within that market.

Rank Company Ticker Score Change in Rank Comments
1 Sony Corporation SNE 27.981 +1  Playstation network still a mess
2 Microsoft MSFT 25.05 +23  Buy Skype for $8.5 billlion
3 Fannie Mae FNMAS 23.993 -2  Fear about breakup
4 Bank of America Corp. BOA 22.543 +6  Large $850 billion portfolio drag
5 Warner Music Group WMG 22.023 -2  About to be sold
6 Community Health Systems CYH 20.631 +122  Walks away from Tenet deal
7 Forest Laboratories FRX 19.851 +102  May face legal action on blood pressure drugs
8 H&R Block HRB 19.612 +707  Problems with subprime portfolio
9 Massey Energy MEE 19.176 +11  More concerns about mine safety
10 Boeing BA 18.868 +37  Will 787 ever fly?
8 H&R Block HRB 19.612 +707  Portfolio concerns
14 Alcatel Lucent ALU 17.997 +172  Societe Generale downgrades shares
15 Systemax SYX 17.753 +335
17 Quest Diagnostics DGX 17.684 +674  legal issues
21 News Corp NWSA 17.44 +242  YouTube starts video rental

Data and ranking provided by the Flame Index.

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