S&P 500
7,401.00
+0.91%
Dow Jones
49,665.70
+0.19%
Nasdaq 100
29,241.00
+2.43%
Russell 2000
2,860.88
+0.82%
FTSE 100
10,263.70
+0.48%
Nikkei 225
63,767.70
+2.68%

Investing

Online Ad Spending to Pass Print in 2012

Photo of Paul Ausick
By Paul Ausick Published
Follow 24/7 Wall St. on Google
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

Digital media research firm eMarketer forecasts that online advertising will generate $39.5 billion in revenue in 2012. The firm also forecasts that total spending on print advertising will total $33.8 billion. This marks the first year that Internet ad spending will top print ad spending.

Television advertising is not threatened by online advertising yet, but the gap is narrowing and by 2016, eMarketer sees the difference narrowing from about $27 billion this year to $10 billion. The firm projects US TV advertising of $72 billion in 2016, compared to $62 billion in online advertising.

Spending in 2012 will get an election year boost from political ad spending. TV ad spending will also get a boost from this year’s London Olympic games.

Photo of Paul Ausick
About the Author Paul Ausick →

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

Continue Reading

Amazon Ad Revenues Beginning to Pile Up
Paul Ausick |

Amazon Ad Revenues Beginning to Pile Up

Total U.S. spending on digital advertising will, for the first time, outpace spending on traditional media spending in 2019. The…

Paul Ausick |

Mobile Ad Spending Soars 75%

ThinkstockSpending on mobile advertising worldwide more than doubled in 2013 to $17.96 billion and 2014 growth is reckoned at 75%…

Paul Ausick |

Mobile Ad Spending to Grow by 80% This Year (GOOG, AAPL)

Research firm eMarketer has estimated that the total mobile advertising spend in 2011 reached $1.45 billion, up from about $770…

Paul Ausick |

Yahoo! Falls Behind Microsoft in Digital Advertising Revenue

When it comes to worldwide revenues for digital advertising, there is Google and everybody else. In the latest round of…

Douglas A. McIntyre |

Facebook Up 370% From IPO Price

[cnxvideo id=”655419″ placement=”ros”]courtesy of Facebook Inc.Facebook’s (NYSE: FB) IPO struggled out of the gate on May 18, 2012. With its…

Global Ad Spending to Top $628 Billion in 2018
Paul Ausick |

Global Ad Spending to Top $628 Billion in 2018

Research firm eMarketer has forecast that global advertising spending this year will exceed $628 billion. Spending on digital advertising will…

Spending on Mobile Ads to Top TV Spending in 2018
Paul Ausick |

Spending on Mobile Ads to Top TV Spending in 2018

Spending this year on digital mobile advertising is on track to surpass spending on TV advertising. Mobile ads are destined…

Douglas A. McIntyre |

Twitter Beats Facebook in Mobile Ads, but Google Dominates

At first glance, the most interesting fact in the new eMarketer study of mobile ads is that Twitter will get more…

Douglas A. McIntyre |

Online Ad Spending Passes Newspapers

Many people have read so much about the death of the newspaper industry that they might believe that online ad…

Top Gaining Stocks

Akamai
AKAM • Vol: 21,556,944
Micron Technology
MU • Vol: 65,135,624
Intel
INTC • Vol: 227,504,426
Monster Beverage
MNST • Vol: 15,284,847
Dell Technologies
DELL • Vol: 12,167,525

Top Losing Stocks

Mettler Toledo International
MTD • Vol: 539,266
Motorola Solutions
MSI • Vol: 3,101,643
Expedia
EXPE • Vol: 4,189,786
Coterra Energy
CTRA • Vol: 73,319,495
Fidelity National Information Services
FIS • Vol: 11,468,820