Mobile Ad Spending to Grow by 80% This Year (GOOG, AAPL)
Research firm eMarketer has estimated that the total mobile advertising spend in 2011 reached $1.45 billion, up from about $770 million in 2010. The firm forecasts that total spending will hit $2.61 billion in 2012, up by 80%.The leading ad…
eMarketer says that growth is “driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.”
Mobile search advertising is estimated to reach $1.28 billion this year and display advertising is expected to post sales of $862 million.
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Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.
He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.
