Rediff Crash & Burn… Cash Burn (REDF)

Photo of Jon C. Ogg
By Jon C. Ogg Published

Rediff.com India Limited (NASDAQ: REDF) looks like a demise of another Indian growth story.  The company’s results were exacerbated by the U.S. dollar move…. India online revenues remained at the same level sequentially but fell by about 7% on a year over year basis in rupee terms. It was the 14% decline in the Indian Rupee in its foreign exchange rate when compared to the US dollar that added insult to injury here.  If you convert to dollar terms, Rediff’s sales look to be down 18% on the surface in US Dollars.

The company also posted a net loss for the quarter of -$1.95 million (outside of a gain) versus a net loss of -$1.8 million for the same quarter a year ago.

Rediff claims to command a 34% reach among Indian Internet users.  Unfortunately, the Daily Deals model was supposed to be a plus for the company like you have seen in Groupon and LivingSocial.

Rediff is not an endless bank.  It said that it had a cash balance of $25.0 million and that it continues to invest approximately $2.0 to $2.5 million per quarter in the business.  At the higher-end, that is ten quarters to twelve quarters left of capital on a burn rate.

JON C. OGG

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

Continue Reading

Top Gaining Stocks

HPE Vol: 153,197,465
ENPH Vol: 8,360,053
GLW Vol: 18,152,646
APTV Vol: 6,761,325

Top Losing Stocks

TTD Vol: 21,905,513
INTU Vol: 7,383,018
CTRA Vol: 73,319,495
CBOE Vol: 5,000,011
HP
HPQ Vol: 29,259,826