Investors and traders are constantly on the hunt for new research ideas that will generate higher income or more profits. 24/7 Wall St. reviews many analyst research calls from Wall Street and from boutique firms to find great ideas in value stocks, growth stocks and dividend stocks. Some are stocks to buy, while some ideas are even stocks to sell. These are 10 of the top analyst upgrades, downgrades and initiations seen from select Wall Street research calls this Friday.

Advanced Micro Devices Inc. (NYSE: AMD) was downgraded to Underperform from Neutral at Credit Suisse and also downgraded to Underweight from Equal Weight at Morgan Stanley.

Archer Daniels Midland Co. (NYSE: ADM) was raised to Neutral from Underweight at J.P. Morgan.

Cablevision Systems Corp. (NYSE: CVC) was raised to Neutral from Underweight by J.P. Morgan.

ConocoPhillips (NYSE: COP) was reiterated as Buy but the target price was raised by $7 to $72 at Argus.

International Game Techology (NYSE: IGT) was downgraded to Underperform from Neutral by Credit Suisse as its core business remains challenged.

Kinder Morgan Energy Partners L.P. (NYSE: KMP) was maintained as Buy but its target was cut by $4 to $93 at Argus.

Microsoft Corp. (NASDAQ: MSFT) was maintained Neutral at Nomura but estimates were cut: FY 2013 EPS estimates from $2.75 to $2.59 and FY 2014 EPS from $3.02 to $2.75; maintained Outperform at Credit Suisse.

Netflix Inc. (NASDAQ: NFLX) was raised to Market Perform from Underperform by the boutique firm Northland Securities.

Seagate Technology PLC (NASDAQ: STX) and Western Digital Corp. (NASDAQ: WDC) were both upgraded to Neutral from Sell by Citigroup.

Secular Bull Market Call: Why the S&P 500 Index will rise  more than 50% to 2,584.

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