Pfizer Inc. (NYSE: PFE) may have bounced heavily from its 52-week low in 2014, and it may have restructured handily to the point that it is considered a tax inversion. Its dividend is currently just under 3.50%, almost a half-point higher than the yield of Big Pharma rival Merck. Pfizer and GE are fighting for the fifth spot in the Dogs of the Dow for 2015. Pfizer shares remained flat for Monday’s close at $32.09, but their performance year-to-date was one of the highest of the group, up over 8%. The company has a market cap of $202 billion and a forward P/E ratio of 14. The stock has a consensus price target of $34.42 and a 52-week trading range of $27.51 to $33.12.
General Electric Co. (NYSE: GE) recently lifted its dividend yet again, and it is now firmly in the Dogs of the Dow race. With some investors only looking at the top five Dogs, its 3.42% yield is just behind Pfizer’s 3.49% yield. With this hike taking place in January, the $0.22 prior dividend rising to $0.23 will generate a yield of 3.57%, so perhaps GE will take Pfizer’s place as fifth rather than sixth place in the Dogs of the Dow. GE’s close on Monday of $25.71 puts its performance year-to-date down about 5%, for the fourth worst-performing DJIA stock of 2014 (so far). The consensus price target is $29.08, and shares have traded in a 52-week range of $23.69 to $28.09. GE has a market cap of $258 billion and a forward P/E ratio of 14.
Merck & Co. Inc. (NYSE: MRK) is making a return to the Dogs of the Dow, albeit much lower on the list due to a big gain in 2014 (shares are up almost $9 from a year ago). Its 3.05% yield is currently just ahead of Caterpillar in the Dogs of the Dow dividend yield chase. Merck shares closed Monday down 1% to $58.96, versus a 52-week range of $49.23 to $62.20. The company has a forward P/E ratio of over 16, and also its performance year-to-date was up 21%. Merck has a consensus price target of $63.92 and a market cap of $168 billion.
Caterpillar Inc. (NYSE: CAT) is currently a hair under Merck in yield at 3.03%, and barely above Exxon Mobil’s 2.96% yield. It is likely that Caterpillar will make the Dogs of the Dow for 2015, just as its position in the 2014 Dogs was up for grabs until the very last day of 2013. Caterpillar saw its share price close Monday up less than 1% at $92.32. This is similar to its steady growth year-to-date of 4%. The stock has a consensus price target of $106.43. The 52-week trading range is $85.88 to $111.46. The market cap is nearly $56 billion. Caterpillar’s forward P/E ratio is 13.
Exxon Mobil Corp. (NYSE: XOM) has a yield of 2.96%. This may greatly lag Chevron’s 3.82% yield, but Exxon likely can keep increasing its dividend to try to catch up to Chevron, even if energy prices remain low. Exxon is also buying back lots of stock each year. Its candidacy for the Dogs in 2015 seems set, but its formal rank remains up for grabs. Exxon shares closed Monday at $93.33, and its 5.1% drop so far in 2014 makes it the third worst DJIA stock for 2014 as of now. Exxon has by far the largest market cap of the group, at $395 billion. The consensus price target is $97.68, and the 52-week trading range is $86.19 to $104.76. Its forward P/E ratio is 16.
Coca-Cola Co. (NYSE: KO) was a wild card for the 2014 Dogs of the Dow, and its 2.88% yield is literally only 0.10% higher than Procter & Gamble and only 0.15% higher than the yield of IBM. That does not ensure that Coca-Cola will be in the 10th spot in the Dogs of the Dow for 2015, but that is where things were as of Monday’s close. Coke’s shares were up less than 1% at $42.35, and the performance was up over 5% at current prices. Still, Coca-Cola has a high forward P/E ratio of over 20 and a consensus analyst price target of $43.91. Its 52-week trading range is $36.89 to $45.00, and it has a market cap of $185 billion.
If readers want to see historical Dogs of the Dow data for fixed and preliminary members, we have data back to 2007 on our Dogs of the Dow search page.