The 52-Week Low Club for Thursday

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October 29, 2015: Here are four stocks trading with heavy volume among 79 equities making new 52-week lows today.

GoPro Inc. (NASDAQ: GPRO) dropped about 17% on Thursday to post a new 52-week low of $24.95 against a high of $87.50. The stock closed at $30.21 on Wednesday night. Volume was more than 4 times the daily average of around 9.7 million shares traded. The company had posted weak results and lowered its outlook.

GNC Holdings Inc. (NYSE: GNC) posted a new low on Thursday. Shares dropped about 27% to a low of $26.34 from Wednesday’s closing price of $38.64. The stock’s 52-week high is $51.69. Volume was about 17 times the daily average of around 1.6 million. The company reported weak results this morning and trimmed guidance.

La Quinta Holdings Inc. (NYSE: LQ) dropped about 19% on Thursday to post a new 52-week low of $13.32 against a 52-week high of $24.94. The stock closed at $16.50 on Wednesday night. Volume was about 6 times the daily average of around 1.8 million shares traded. The company posted mixed results late Wednesday and analysts at Credit Suisse cut the rating from Outperform to Neutral and lowered their price target.

Xerox Corp. (NYSE: XRX) dropped around 2% on Thursday to post a new 52-week low at $9.17 after closing at $9.36 on Wednesday. The stock’s 52-week high is $14.36. Share volume was more 40% below the daily average of around 13 million. The company posted a loss on Tuesday and the bleeding has slowed but not stopped.

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