Friday's Top Analyst Upgrades and Downgrades: Alphabet, IBM, Marriott, Marvell Technology, Snap, Teladoc, TripAdvisor, Twitter, Uber, Zillow and More

Teladoc Health Inc. (NYSE: TDOC): Jefferies resumed coverage with a Hold rating and a $113 target price. The consensus price objective is $163.81. The stock was last seen on Thursday at $96.60.

TripAdvisor Inc. (NASDAQ: TRIP): UBS started coverage with a Neutral rating and a $30 price target. The consensus target is $38.27. The closing share price on Thursday was $25.66.

Twitter Inc. (NYSE: TWTR): UBS resumed coverage with a Neutral rating and slashed the target price to $50 from $69. The consensus target is $67.82. The final trade on Thursday was reported at $42.65.

Uber Technologies Inc. (NYSE: UBER) UBS started coverage of the ride-sharing leader with a Buy rating and an $80 price target. The consensus target is just $68.01. The stock closed on Thursday at $38.12, after rising close to 6% on the day.

Ulta Beauty Inc. (NASDAQ: ULTA): Baird reiterated an Outperform rating on the beauty supply retailing giant and raised the price target to $480. The consensus target is $430. The stock closed Thursday at $383.64, and it was almost 7% higher in premarket trading after solid third-quarter earnings.

Wyndham Hotels & Resorts Inc. (NYSE: WH): Loop Capital resumed coverage with a Buy rating and a $99 price target. The consensus target is $94.39. The stock was last seen Thursday at $80.16, which was close to a 5% gain for the day.

Zillow Group Inc. (NASDAQ: ZG): Zacks named this as its Bear of the Day stock, pointing out that the stock has lost 75% of its value in the past nine months and this falling knife is still looking toward downside targets. Shares last closed at $53.77, though they have traded as high as $212.40 in the past year.

The wild back-and-forth swings in the market at these nosebleed levels seem to indicate that some rough sledding could be coming our way. Getting some safety into portfolios now makes good sense.

Find out what has uranium stocks down in the dumps, and how much more Tesla stock ARK Invest has sold.

Thursday’s early top analyst upgrades and downgrades included Airbnb, Allbirds,, CVS Health, D.R. Horton, Etsy, Ford, Gap, Hewlett Packard Enterprise, and UnitedHealth. Analyst calls seen later in the day were on Ally Financial, DoorDash, Dropbox, eBay, Expedia, Lyft, Pinterest, Stitch Fix and Snowflake and more.

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