There was speculation Meta would announce subscriptions during its conference call tonight. Justin Post from BofA Securities asked about whether the company would explore areas like subscriptions. Here’s what Meta had to say (transcript via S&P Capital IQ):
BofA Securities, Research Division
A couple, maybe one for Mark and one for Susan. It just seems like you’re going to have a tremendous amount of capacity. How do you think about expanding your opportunities beyond ads, things like subscriptions or licensing cloud models? Just with all the interesting things you’re building, I don’t expect any product announcements, but can you do things beyond ads?
And then for Susan, it’s really interesting to see the acceleration even [ ex FX in ] advertising. I’m just wondering if you’re seeing a general acceleration in e-commerce activity, where do you think the dollars are coming from? And is the entire Internet ecosystem accelerating? I’m just wondering your thoughts on that.
Chief Executive Officer
So yes, we are focused on things beyond ads, I think the numbers make it so that for the next couple of years, ads are going to be, by far, the most important driver of growth in our business. So that’s why, as we’re working on this, we have a balance of new things that we’re trying to do, while also investing very heavily and making sure that all of the work that we’re doing in AI improves both the quality and business performance of the core apps and businesses that we run there.
But yes, I mean, we’ll have more to share on that. But I mean all these things, even if they scale very quickly are going to take some time to be meaningful at the scale of what the ads business is. And while we’re doing that, we’re just very focused on also delivering more value to businesses and more quality in the apps that we run ads in.
Chief Financial Officer
Justin, on your second question, we saw healthy year-over-year growth across all verticals in Q4 with the exception of politics as we lapped the U.S. presidential election last year. The online commerce vertical was the largest contributor to year-over-year growth. That was followed by professional services and technology. So in online commerce, year-over-year growth was strong. It was actually relatively consistent with Q3 levels and that was broad-based across advertiser regions and sizes. In general, we saw that the demand leading up to the holiday shopping period that’s sustained through Cyber 5 and into the end of the year was very healthy for us.
Professional services in this category, we saw a strong broad-based growth of nice contributions from lead generation ads due to product improvements we’ve made, including from Advantage+ lead campaigns that we fully rolled out at the start of Q4 and the tech vertical continues to be strong for us, too, again, broad-based across advertiser regions and sizes. So in general, I would say it was very healthy, broadly growing growth.