Apple’s CEO Cook Made 533 Times More Than Workers

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By Douglas A. McIntyre Published

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Apple’s CEO Cook Made 533 Times More Than Workers

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The SEC requires companies to disclose the ratio of CEO pay to the median worker pay. According to the Apple (NASDAQ: AAPL | AAPL Price Prediction) proxy, “2025 annual total compensation of our CEO was $74,294,811, the 2025 annual total compensation of our median compensated employee was $139,483, and the ratio of these amounts is 533 to 1. “ While there are some companies with a higher ratio, Cook’s number is still in nosebleed territory

Cook recently said he will retire and will be replaced by John Ternus, Apple’s senior vice president of Hardware Engineering. Cook has held the job since 2011, making him one of America’s longest-serving CEOs at a large company.

Apple’s financial results are reported on a fiscal year basis, which differs from the calendar year. In the most recent fiscal year, which ended on September 27 of last year, Apple had revenue of $461 billion, up from $391 billion in the previous year. EPS was $7.49, up from $6.11. It is hard to complain about these numbers.

Apple’s stock was up by a few percentage points during the calendar year. It was not a home run period, but neither was it a period that should have troubled investors.

Looking back, Cook was heavily criticized for one decision that may not have been the right one. He did not upgrade iOS, the Apple operating system, with any significant advances in AI features. People who bought the iPhone 17 expected better. There was some grumbling about letting the customer down.

However, iPhone sales did not suffer. Cook dodged that bullet. He opted to do a deal with Google to use Gemini to power Apple Intelligence and Siri. The decision was made early this year, so it really can’t be considered as part of the board’s decisions about Cook’s pay package for last year.

One year does not make a massive difference in a tenure as long as Cook’s has been. However, he has been more than a good steward.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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