Is XRP (Ripple) Worth Buying Right Now?
Ripple has ticked nearly every box investors spent years demanding: regulatory clarity, institutional deals, spot ETFs. And yet XRP (CRYPTO: XRP) is still trading around $1.34, more than 60% below its $3.65 peak from less than a year ago. By…
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Ripple has ticked nearly every box investors spent years demanding: regulatory clarity, institutional deals, spot ETFs. And yet XRP (CRYPTO: XRP) is still trading around $1.34, more than 60% below its $3.65 peak from less than a year ago.
By almost every measure, XRP’s position has improved, but the price hasn’t followed. So is XRP really worth buying right now, or has the hype just been louder than the returns?
What You’re Really Buying When You Invest in XRP
A lot of investors buy XRP the same way they buy Bitcoin (CRYPTO: BTC), as a bet that the price goes up. But the two are built on completely different logic, and confusing them is one of the most expensive mistakes a new XRP holder can make.
XRP is built to move money across countries faster and cheaper than traditional banks. Through Ripple’s On-Demand Liquidity (ODL) service, XRP can settle a cross-border transaction in three to five seconds for less than a cent.
There’s also a distinction that trips up a lot of new buyers: Ripple the company and XRP the token are two separate things. Ripple can sign deals and expand its network without any of that lifting demand for XRP, because many of its partners use Ripple’s systems without ever touching the token.
So, when a new banking partnership makes headlines, the right question is whether the deal actually requires XRP.
Why the Outlook for XRP Has Improved
The regulatory picture for XRP has shifted more in the past twelve months than in the previous five years combined. The SEC settled its lawsuit against Ripple for $50 million in August 2025. The SEC and CFTC jointly classified XRP as a digital commodity in March 2026. And on May 14, the Senate Banking Committee advanced the CLARITY Act in a 15-9 bipartisan vote, the legislation that would make XRP’s commodity status permanent federal law.
The institutional money has followed, as Spot XRP ETFs have pulled in $1.53 billion in cumulative inflows since launching in November 2025. Standard Chartered projects another $4 to $8 billion in ETF inflows if the CLARITY Act passes the full Senate, alongside a year-end price target of $8.
The bullish argument comes down to this: XRP is trading below its potential ahead of full institutional adoption. Whether that demand actually shows up depends on what happens next in Congress.
The Biggest Challenges XRP Still Faces
The most pressing problem is the disconnect between Ripple’s success and the XRP price. Ripple can close deals, grow its payment network, and generate revenue without any of that requiring institutions to buy XRP. Many RippleNet partners use Ripple’s messaging infrastructure but route payments through fiat or Ripple’s own stablecoin, RLUSD. That’s why the price has stayed flat even as the headlines have stayed positive.
The supply structure adds to the pressure, as Ripple still holds about 33 billion XRP in escrow and can release up to 1 billion tokens each month. Even with most of it re-locked, that creates a steady supply overhang the market has to absorb. Demand needs to grow consistently just for the price to hold, let alone rally.
Then there’s the legislation itself. The CLARITY Act has cleared the Senate Banking Committee, but the full Senate still has to pass it. If the bill stalls, Standard Chartered’s year-end target drops to $2.80 at best, and some forecasts put XRP closer to $1 in that scenario.
Should You Buy XRP at Today’s Price?
Standard Chartered has put some of the most closely watched price targets on XRP. The bank originally projected an $8 XRP price by end of 2026 and $12.50 by end of 2028, before scaling back those expectations after broader market weakness earlier this year. Even so, the bank still sees XRP as a potential $28 coin by 2030.
To put that in practical terms, if you invested $1,000 in XRP today at $1.34 and Standard Chartered’s 2030 target plays out, that position would be worth roughly $20,895. A $5,000 investment would grow to around $104,477. Those aren’t guaranteed outcomes, but they show what the numbers look like if institutional adoption, the CLARITY Act, and ETF inflows all move in the right direction.
So is XRP worth buying right now? The fundamental pieces are in place. The price is still well below its peak, and long-term investors may look back on this stretch as a strong entry point, provided the regulatory progress actually converts into demand.
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Sam Daodu is a crypto analyst and the editor of 24/7 Wall St.'s Crypto Desk, where he covers Bitcoin, XRP, Ethereum, Solana and the altcoins investors search for most. His work focuses on price levels, spot ETF flows, on-chain data and the regulatory decisions that move crypto markets, written so a first-time buyer and a seasoned trader can both use it.
Sam has written about crypto professionally since 2019 and has published more than 2,000 articles. Before joining 24/7 Wall St., he wrote for crypto media outlets and Web3 companies and ghostwrote for crypto founders and token launches. His analysis is syndicated on Yahoo Finance, MSN and AOL and has been cited by other crypto news sites. He also founded MacLabs Marketing, a content and personal branding agency for crypto founders and executives.
When he isn't reading charts, Sam is usually at the gym or watching One Piece, a series he maintains has better tokenomics than most altcoins.
