McDonald’s Will Trade at This Price in 2028

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By Vandita Jadeja Published

Quick Read

  • MCD stock is down 5.67% YTD while global comps grew 3.8% and quarterly loyalty sales topped $9 billion.

  • Wall Street's $331 consensus underweights McDonald's $38 billion loyalty flywheel spanning 70 markets and compounding systemwide sales.

  • Reaching $375 by 2028 requires a 28x forward P/E, contingent on AI drive-thru margin gains, chicken share growth, and EPS near $15.

  • Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and McDonald's didn't make the cut. Grab the names FREE today.

McDonald’s Will Trade at This Price in 2028

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McDonald’s (NYSE:MCD | MCD Price Prediction) is the rare mega-cap where the business is accelerating while the stock sits still. Global comps grew 3.8% last quarter, loyalty sales topped $9 billion in 90 days, and revenue jumped 9.4% YoY. Yet shares are down 5.67% year to date.

I think the disconnect creates an opportunity. The question I want to answer here: can McDonald’s stock realistically hit $375 by 2028? That is the bold target. Here is the math behind it.

Why McDonald’s Shares Are Stuck Despite Strong Fundamentals

The stock closed at $284.77 on June 11, well below the 52-week high of $337.56. Performance has been ugly in pockets: down 3.33% over one year and off nearly 5.67% YTD, even after a 4.42% bounce last week.

The reasons are real. CEO Chris Kempczinski acknowledged on the Q1 call that the macro backdrop “is certainly not improving, and it may be getting a little bit worse,” with low-income spending still declining.

Beef inflation, higher interest expense (guided up 4 to 6% in 2026), and ongoing restructuring charges through 2027 are squeezing the narrative. With a beta of just 0.414, MCD is built to grind steadily higher rather than spike.

Wall Street Sees Modest Upside. Here’s What It’s Missing

Consensus target sits at $331.29, with 5 Strong Buy, 14 Buy, 14 Hold, and 1 Sell rating. Our model’s base case lands at $322.66 over 12 months, with a bull scenario of $349.85 and a bear case of $298.80. Confidence is 90%, which is high.

My view: analysts are anchoring to near-term beef costs and underrating the loyalty flywheel. TTM loyalty sales already exceed $38 billion across 70 markets. With 56% bullish analyst skew already in place, the upside surprise is operational leverage, not sentiment.

An infographic titled
24/7 Wall St.

The Path to $375 Per Share

Reaching $375 from today’s price of $284.77 would require a gain of 31.7%. With forward EPS of $13.40, a price of $375 implies a forward P/E of 28x. Our base case of $322.66 already implies 23x, meaning the bold target requires roughly 5x of additional multiple expansion.

Is that achievable? I think yes, but only if three things happen. First, the 247Factor adjustment of 1.074 needs to keep expanding as comps stay positive. Second, the “McDonald’s NEXT” strategic repositioning and the ArchIQ AI drive-thru rollout with Google have to start showing margin lift.

Third, the chicken category, which Kempczinski called “bigger than beef globally, and it’s growing 2x faster,” needs to keep taking share. Add the FIFA World Cup 2026 marketing push and a 50,000-restaurant footprint target by 2027, and the EPS denominator does the work. The primary risk is a deeper consumer recession that stalls comps and forces value-driven margin compression.

Where McDonald’s Trades Today vs Its Earnings Power

At $284.77, MCD trades at roughly 21x forward earnings, below its trailing P/E of 23 and the forward P/E of 22. Shares sit between a 52-week low of $270.15 and a high of $337.56. Over the past decade, MCD has returned 194.66%, proving the compounding case. For a defensive name throwing off a 2.61% yield and $7.19 billion in annual free cash flow, that multiple looks like value.

$375 Is a Stretch, But Here’s Why It’s Possible

Reaching $375 by 2028 requires a 31.7% gain and a forward multiple near 28x. That is a stretch, but not a long shot.

Three things need to go right: loyalty members keep driving systemwide sales above 6%, the chicken and beverage platforms scale internationally, and EPS compounds toward $14 to $15. A consumer recession deeper than today’s pressure would derail it. Returns at this level shouldn’t be expected every year, but we’ve outlined the blueprint for how McDonald’s could reach $375 in 2028.

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About the Author Vandita Jadeja →

Vandita Jadeja is a financial copywriter who loves to read and write about stocks. She believes in buying and holding for long term gains. Her knowledge of words and numbers helps her write clear stock analysis. She has contributed to several publications, including the Joy Wallet, Benzinga, The Motley Fool and InvestorPlace.

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