Procter & Gamble vs. Colgate-Palmolive: One Dividend Giant Stands Above the Rest

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By Vandita Jadeja Published

Quick Read

  • P&G (PG) tops Colgate (CL) for dividend investors with 70 straight annual hikes, a 2.83% yield, and a cheaper 22x trailing P/E.

  • Colgate's North America sales fell 1.8% with volume off 3%, as private label competition erodes shelf space for Speed Stick and core Colgate brands.

  • P&G absorbed $400 million in tariff drag while executing over $600 million in buybacks and maintaining 85% to 90% free cash flow productivity.

  • Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and P&G didn't make the cut. Grab the names FREE today.

Procter & Gamble vs. Colgate-Palmolive: One Dividend Giant Stands Above the Rest

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Procter & Gamble (NYSE:PG | PG Price Prediction) and Colgate-Palmolive (NYSE:CL) both just reported, and the earnings reports sharpened a debate dividend investors have been having for years.

P&G posted its fiscal Q3 2026 with core EPS of $1.59 on net sales of $21.235 billion. Colgate followed with Q1 2026 adjusted EPS of $0.97 on revenue of $5.324 billion. Both lean on staples brands. Only one runs the bigger dividend machine.

An infographic titled 'PG vs CL: The Better Dividend Stock' comparing Procter & Gamble (PG) and Colgate (CL). The top section, 'The Dividend Lens,' shows a side-by-side comparison of dividend metrics: PG has 70 consecutive hikes, 2.83% dividend yield, ~$10B expected annual dividends (FY26), and a 22x trailing P/E. CL has 63 consecutive hikes, 2.33% dividend yield, $1.823B annual dividends (paid in 2025), and a 35x trailing P/E. The middle section, 'Recent Performance: A Tale of Two Quarters,' details Q3 FY26 performance for P&G (net sales $21.235B, core EPS $1.59) and Q1 26 performance for Colgate (revenue $5.324B, adjusted EPS $0.97), including growth drivers and regional challenges. The bottom section, 'Strategic Outlook: Scale vs. Reinvention,' outlines PG's defense on cost (tariffs, commodity headwinds, share repurchases) and CL's rewiring for growth (strategic program, savings, increased advertising). The final verdict recommends leaning toward P&G for income due to its consistency and scale, while noting Colgate's reinvention upside with higher valuation and execution risk.
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Tide and Pampers Carry P&G. Hill’s and Latin America Carry Colgate.

P&G’s quarter looked broad. Beauty grew 11% reported, Grooming added 7%, and Fabric & Home Care delivered $7.403 billion in sales. CEO Shailesh Jejurikar called it “a solid acceleration in top-line results… with broad-based growth across product categories and regions.”

Tide, Pampers, and Gillette did the heavy lifting, and pricing only contributed one point of organic growth, which tells me volume is finally pulling its weight again.

Dividend Lens P&G Colgate
Consecutive annual hikes 70 63
Indicated yield 2.83% 2.33%
FY dividends to shareholders ~$10B expected FY26 $1.823B paid in 2025
Trailing P/E 22x 35x

Colgate’s mix was lumpier. Oral, Personal and Home Care rose 8.9% to $4.131 billion, and Hill’s Pet Nutrition added $1.194 billion. Latin America organic sales jumped 5.4% and Asia Pacific led at 5.6%.

North America was the sore spot, down 1.8% with volume off 3.2%. Noel Wallace leaned on resilience language, noting the team is “able to execute against our long-term strategy while delivering strong results in a difficult operating environment.”

Scale Versus Reinvention

P&G is playing defense on cost. Management flagged roughly $400 million in after-tax tariff drag plus $150 million in commodity headwinds, and core gross margin slipped 100 basis points. The buyback is still real, with over $600 million repurchased in Q3 and roughly $5 billion planned for FY26. Free cash flow productivity sits in the 85% to 90% range.

PG analyst ratings

Colgate is rewiring itself. The expanded Strategic Growth and Productivity Program now carries pretax charges of $350 million to $550 million with targeted annual savings of $200 million to $300 million.

Gross margin guidance was revised lower because of tariffs, while advertising rose to $734 million from $668 million. The most recent dividend ticked up to $0.53 per share. Growth is real, but the restructuring bill is climbing.

CL analyst ratings

The Next Test Is Margin Recovery

I want to see whether P&G can hold its $6.83 to $7.09 core EPS guide as tariffs bite. Colgate needs a North America turn, where Speed Stick, Tom’s of Maine, and the core Colgate brand have been ceding shelf to private label. Hill’s matters too. Pet food is still the cleanest growth lane in this comparison, and any volume slowdown would dent the bullish case.

Why I Lean Toward P&G for the Income Sleeve

If you want a dividend with the fewest moving parts, I would lean toward P&G. The 136-year payment streak, deeper free cash flow, and a 10-year total price return of 141.11% all argue for staying with scale.

Colgate is the more interesting setup if you believe the SGPP cuts work and Hill’s keeps compounding. At 35x trailing earnings, though, the stock is paying you the lower yield for the harder turnaround. For me, the better dividend stock right now is P&G, and I would only switch if Colgate’s North America volumes inflected positively for two straight quarters.

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About the Author Vandita Jadeja →

Vandita Jadeja is a financial copywriter who loves to read and write about stocks. She believes in buying and holding for long term gains. Her knowledge of words and numbers helps her write clear stock analysis. She has contributed to several publications, including the Joy Wallet, Benzinga, The Motley Fool and InvestorPlace.

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