Cramer Won’t Abandon Dick’s Sporting Goods. Wall Street and the Hedge Funds Have Other Ideas.

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By Trey Thoelcke Published

Quick Read

  • DKS plunged 31% after Foot Locker posted a $31.9M operating loss and management slashed full-year EPS guidance from $14.50 down to a range of $11 to $12.

  • Cramer refused to exit DKS, arguing the core Dick's brand remains intact and Foot Locker's inventory glut should clear within a few months.

  • Wells Fargo cut its DKS target to $185 from $240, and Millennium added puts while Point72 added both calls and puts before the earnings print.

  • Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Dick's Sporting Goods didn't make the cut. Grab the names FREE today.

Cramer Won’t Abandon Dick’s Sporting Goods. Wall Street and the Hedge Funds Have Other Ideas.

© 24/7 Wall St.

Dick’s Sporting Goods (NYSE:DKS | DKS Price Prediction) delivered a fiscal Q2 report that split its audience into four camps. Jim Cramer is holding the line. The sell side is cutting numbers. Retail is bargain hunting on thin volume. The institutional book was already trimming at the top.

What Broke the Stock

The retailer reported adjusted EPS of $3.53 against $3.78 expected, and revenue of $5.59 billion against $5.65 billion expected. The core banner held up. Dick’s comparable sales grew 4.9%, aided by World Cup demand. Foot Locker was the fracture point: pro forma comps fell 3.6% and the segment posted a $31.9 million operating loss on legacy silhouette exposure, weak launches, and EMEA softness.

DKS earnings explorer

Management lowered full-year non-GAAP EPS guidance to $11 to $12 from $13.50 to $14.50, and cut the Foot Locker outlook from an anticipated $110 million to $150 million profit to a loss of $40 million to $80 million. Shares closed at $124.31, down 30.68% on the session, the worst single-day drop in years and just above the 52-week low of $124.

[earnings_quotes symbol=”DKS”]

Cramer: Don’t Give Up on the Long Run

On Mad Money, Cramer refused to walk away from the name. “Dick’s Sporting Goods turned in a terrible quarter that led the stock to its worst one-day decline ever. Given the scale of the miss and the guidance cut, I don’t blame anyone for getting out of Dodge. Still, I don’t want to give up on Dick’s Sporting Goods at these levels in the long run.”

He pinpointed the wound as Foot Locker, not the flagship. “While management reiterated their outlook for same store sales at the Dick’s brand, that’s legacy Dick’s. They slashed their outlook for Foot Locker. They’re now talking negative 2% to flat instead of up 1.5 to 3 as they previously said.” His timing view: “It just might take a few months before the sporting goods footwear and apparel space clears that excess inventory and starts bouncing back. Usually can’t be done in a single quarter though.”

Sell Side: Targets Coming Down, Ratings Holding

Wells Fargo’s Ike Boruchow cut his price target to $185 from $240 while maintaining Overweight, arguing the athletic footwear backdrop “is not improving but rather deteriorating further” and that his 2027 bull case EPS now falls below his previous bear case. The prior consensus target of approximately $249.91 predates the guidance cut and is being revised. Treat any modeled forward EPS above the newly guided range as stale until refreshed.

DKS analyst ratings
DKS price target

Retail: Bullish Talk, Thin Volume

Reddit chatter on wallstreetbets skewed bullish with sentiment scores of 72 to 82, but observations logged only one qualified mention each with low activity. Dip buyers are vocal, but the activity is too thin to call a groundswell.

Institutional: 13F Data Predates the Break

The most recent 13Fs reflect quarter-end June 30, 2026, well before the collapse. Sachem Head held its position at 1.49 million shares valued at $337.9 million (7.01% of the portfolio), then trimmed. Maverick Capital added, bringing its stake to 1,473,873 shares worth $334.3 million. Viking Global trimmed. D.E. Shaw, Renaissance, and Gotham added; Two Sigma and Moore opened new positions. On the hedging side, Millennium added puts and Point72 added both calls and puts, consistent with downside protection carried into the print. None of these positions reflect what happened after the report.

Verdict: A Holding Period Call

Cramer’s patience is defensible, with conditions. The core Dick’s business is compounding: two-year and three-year comps of 9.9% and 14.4%, gross margin expansion of 79 basis points, and 14 House of Sport plus 20 Field House locations that extend the experiential moat. The Foot Locker deal is the wound, and management has committed up to $750 million in pre-tax integration charges, with $516 million already recognized, per the Q2 8-K exhibit.

This is fundamentally a holding period question. Watch for Foot Locker pro forma comps returning to positive and athletic channel inventory clearing so promotions ease. Until at least one of those turns, sell side numbers keep drifting lower and Cramer keeps waiting.

 

Contact [email protected] for any questions or corrections.

Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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