BlackBerry Climbs 5% on Cramer Buy Call Ahead of Earnings; Aptiv Inches Higher, Mobileye Sits Tight
A Cramer lightning-round call just sent BlackBerry shares surging ahead of a quarterly report that could either validate the QNX software story or unwind the entire move in a single session.
Ahead of a scheduled quarterly report, BlackBerry stock is running on a fresh television endorsement that pointed traders back to the software story. BlackBerry Limited (NYSE:BB) shares are up 5% to $8.40 in Monday afternoon trading, a move driven by the single name rather than a sector bid.
Mobileye (NASDAQ:MBLY | MBLY Price Prediction) shares are edging up 0.4% to $8.06 while Aptiv (NYSE:APTV) shares are inching higher at $44.10, up 1% on the session. Intel (NASDAQ:INTC) retains majority ownership of Mobileye, which complicates any read-across from that name.
The iShares Expanded Tech-Software Sector ETF (NASDAQ:IGV) is up 2% to $106.56, and the broader market is up 1% to $772.75 as tracked by the SPDR S&P 500 ETF Trust (NYSE ARCA:SPY). BlackBerry stock sits ahead of both, which places today’s action inside the single ticker.
Cramer’s Lightning Round Points Traders Back to BlackBerry
On the September 17 episode of CNBC’s Mad Money, Jim Cramer told a caller asking about BlackBerry’s pullback: “Buy, buy, buy. We’ve had the company on. I am surprised that it came back down, but there’s been a lot of selling in some very good stocks.” Cramer has backed BlackBerry for months, calling it a buy in June and hosting its chief executive in late July for a segment on automotive and robotics software. The lightning-round nod moves small-cap names on the following session, which is what BlackBerry stock is showing today.
BlackBerry runs two software businesses: QNX, an embedded operating system inside vehicles, robots, medical devices, and industrial machines, and Secure Communications, which sells encrypted messaging and critical event management tools to government customers. Both units feed the software story that Cramer’s call points back to.
BlackBerry is scheduled to report its next quarterly results on September 24, before the market opens. Anyone acting on the Cramer call is buying BlackBerry stock ahead of the event that settles it rather than after it.
Automotive Software Peers Sit Out the Move
Mobileye and Aptiv sit in the same automotive software group as BlackBerry’s QNX unit, and both are flat. Nothing sector-wide is lifting these names, so BlackBerry’s session belongs to the single ticker rather than a group rotation.
Mobileye’s session is not a clean test of BlackBerry’s story because Intel’s majority stake means Mobileye can move on parent-company news unrelated to automotive software. Aptiv is the more useful comparison, and Aptiv shares are barely moving despite trading on the same vehicle-electronics themes. The software fund is climbing and SPY is climbing, with BlackBerry stock ahead of both.
Wall Street Split on BlackBerry
Sell-side coverage on BlackBerry is divided. Stifel analyst Suthan Sukumar initiated coverage in June with a Buy rating and a $12 price target, describing the company as a mission-critical software layer in the physical artificial intelligence stack. Baird analyst Luke Junk maintains a Neutral rating with a $5 price target, and the balance of published ratings sits closer to Hold than to Buy.
The bull case is that QNX has grown from a car operating system into an embedded layer chip designers build around. BlackBerry shares trade at $8.40, Stifel’s target sits at $12, and Baird’s target sits at $5. Those two calls define the outer edges of a debate that Thursday’s quarterly report is unlikely to settle in full.
What to Watch Next
Thursday’s report is the near-term catalyst that either confirms the QNX story or resets the name. Investors can watch for whether BlackBerry’s guidance keeps pace with Cramer’s enthusiasm. Traders may want to keep an eye on whether IGV’s tone holds through the reaction.
For investors weighing BlackBerry stock into the event, their position sizing should reflect that a single quarter can reset the story in either direction. A modest starter stake keeps their exposure intact if the report confirms the QNX momentum, while leaving room to add if the reaction hands them a better entry. Traders already holding BlackBerry stock have less need to press ahead of Thursday, since the report will price the news before any follow-through trade develops.
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David Moadel is financial writer specializing in stocks, ETFs, options, precious metals, and Bitcoin. David has written well over 1,000 articles for leading online publications, helping investors understand markets, income strategies, and risk.His work has appeared in The Motley Fool, InvestorPlace, U.S. News & World Report, TipRanks, ValueWalk, Benzinga, Market Realist, TalkMarkets, Finmasters, 24/7 Wall St., and others.With a master’s degree in education, David has taught at the elementary, high school, and college levels. That teaching background shapes his writing style: clear, educational, and practical. David has also built a loyal social-media audience by providing trustworthy financial content on YouTube, X/Twitter, and StockTwits.
