Meta Price Targets Raised as Muse AI Gains Momentum and Opens New Monetization Opportunities

Three Wall Street firms just raised their Meta price targets after Connect, and the reason has nothing to do with advertising. Whether Muse AI can actually deliver on projections stretching to 2031 may define the stock's next chapter.

Published September 25, 2026, 11:15am ET · 3 min read

Price Targets desk. Editor: Vandita Jadeja.

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Three Wall Street firms raised their price targets on Meta Platforms (NASDAQ:META | META Price Prediction) after the company’s Connect event.

Canaccord lifted its target to $950 from $930, Piper Sandler moved to $875 from $785, and TD Cowen went to $865 from $750.

All three kept bullish ratings. Together, the raises show Wall Street growing more confident that Muse AI can become a real revenue stream outside advertising.

An infographic titled 'WALL STREET INSIDERS: META PRICE TARGETS RAISED AS MUSE AI GAINS MOMENTUM'. The main section, 'Meta Platforms (META)', lists three firms with their updated price targets: Canaccord increased from $930 to $950 with +25.3% implied upside; Piper Sandler from $785 to $875 with +15.4% implied upside; and TD Cowen from $750 to $865 with +14.1% implied upside. Below, a 'KEY RATIONALE ACROSS FIRMS' section provides bullet points: Canaccord notes Muse logged 2.5M+ downloads; Piper Sandler forecasts $44B in 2030 revenue; TD Cowen highlights new audio glasses, AI charm device, and Muse revenue reaching $1.8B in 2027 and $27B in 2031; and Meta's internal data shows increasing AI usage and MuseSpark driving a 60% increase in daily Meta AI interactions. The data is as of September 25, 2026, with implied upside based on a current price of $758.41.
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Ticker Company Firm Action Old Rating New Rating Old Target New Target
META Meta Platforms Canaccord Price Target Raised Buy Buy $930 $950
META Meta Platforms Piper Sandler Price Target Raised Overweight Overweight $785 $875
META Meta Platforms TD Cowen Price Target Raised Buy Buy $750 $865

META price target

Why Three Firms Now See Muse as Meta’s Next Revenue Engine

Canaccord pointed to adoption. Muse logged more than 2.5M downloads in its first two weeks. Distribution is also expanding across retail, glasses, Mac and a dedicated device, which gives Meta several possible ways to make money from it.

Piper Sandler’s estimates leave Muse out entirely. Even so, the firm laid out a forecast showing $44B in 2030 revenue, coming from advertising, subscriptions and take rate. It added that product launches and sharper strategic focus could drive multiple expansion.

TD Cowen raised its revenue, EBITDA and earnings estimates. The firm called the new audio glasses and AI charm device the “clearest signs to date” that Meta’s AI spending could pay off. It models Muse AI revenue rising from $55M in 2026 to $1.8B in 2027 and $27B in 2031.

Meta’s Core Business Is Funding a Massive AI Buildout

Second-quarter revenue made $60.80 billion, up 27.96% year over year. Diluted EPS of $6.18 missed the $7.2214 estimate. That was the first miss after a six-consecutive-quarter streak of beats. Capex rose 82.1%, and free cash flow fell to $784 million.

META earnings explorer

Early Muse results look encouraging. After MuseSpark was integrated, the number of people using Meta AI each day rose 60%.

Stock’s Rally Raises the Bar for Muse

Shares traded at $758.41, up 33.14% over the past month. The consensus target is $786.8, and the stock trades at about 22 times forward earnings. Barron’s argued that the easy gains are gone. CNBC reported that Meta has hit a standoff with Amazon over Muse, which suggests distribution may meet some resistance.

META analyst ratings

Earnings estimates have been moving the other way. Over the past 30 days, 2026 EPS estimates saw 4 upward revisions and 45 downward. The raised targets rest on long-term Muse potential, while near-term profit expectations keep falling.

META price scenario

What Long-Term Investors Should Weigh Before Muse Scales

The new targets give retirement-focused investors more reason to believe Meta’s AI spending may eventually pay off beyond ads. Still, the forecasts from TD Cowen and Piper run years into the future. Meta’s 2026 capex guidance is $130-145 billion, and youth-related trials scheduled for 2026 may result in material losses.

Watch the next earnings report for any disclosure of Muse revenue, subscription uptake and free cash flow trends. Those numbers will show whether the analysts’ optimism holds up.

Contact [email protected] for any questions or corrections.

Vandita Jadeja

Vandita Jadeja is a financial publisher with over a decade of experience writing about financial topics, including investment, savings, retirement, insurance and banking. Vandita is a Chartered Accountant who loves to debunk financial concepts for readers.

Her work has appeared on sites that include The Motley Fool, InvestorPlace, and Benzinga. She covers investing and focuses on stock picks and price prediction for 24/7 Wall St.

When not looking for the next stock investment opportunity, she can be found traveling, reading, chasing sunsets and enjoying her iced latte.

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