Strategy Is Up 30% in a Month and Citigroup Just Doubled Its Price Target to $240. Is It Time to Buy MSTR Stock Now?

Citigroup just slapped a bold new price target on Strategy stock after a stunning one-month run that left Bitcoin and every crypto peer in the dust. Before you chase the momentum, understand the leverage that makes this trade cut just…

Published October 2, 2026, 11:59am ET · 3 min read

Market Movers desk. Editor: David Moadel.

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Michael Saylor
MIAMI, FLORIDA - JUNE 04: MicroStrategy CEO Michael Saylor speaks at the Bitcoin 2021 Convention, a crypto-currency conference held at the Mana Convention Center in Wynwood on June 04, 2021 in Miami, Florida. The crypto conference is expected to draw 50,000 people and runs from Friday, June 4 through June 6th. (Photo by Joe Raedle/Getty Images) © Photo by Joe Raedle/Getty Images

A strong month for Bitcoin (CRYPTO:BTC) has become an outsized one for Strategy (NASDAQ:MSTR | MSTR Price Prediction), and a Citigroup (NYSE:C) price target raise has followed the move. Strategy stock trades at $162.38, up 30% over the past month. Meanwhile, Bitcoin is up 9.6% over the past month.

MSTR price target

The iShares Bitcoin Trust ETF (NASDAQ:IBIT), which offers direct exposure to the spot price of Bitcoin, is up 11% over the past month. Checking in on Strategy’s peers, MARA Holdings (NASDAQ:MARA) stock is up 16%. Moreover, Bitmine Immersion Technologies (NYSE:BMNR) shares are up 14% over the past month, as crypto-linked equities ride the coin’s rebound. Coinbase Global (NASDAQ:COIN) stock has posted a gain but trailed the peer group, as it’s up 7% over the past month.

Every name in this group, from Coinbase to Strategy, connects to digital assets through a different business model, and those models explain the ranking as financial leverage puts Strategy at the aggressive end of the lineup and Strategy stock sits atop the past-month rankings as a result.

Citigroup Raises Its Target After Strategy’s Run

Citigroup has raised its price target on Strategy shares to $240 and maintained a Buy rating on the stock. That raise lands after Strategy stock had posted its past-month gain, so Citigroup’s call confirms momentum the market had already priced in and a target that follows a rally serves mainly as validation of the trend Strategy shares have built.

MSTR analyst ratings

Meanwhile, Coinbase stock has posted the smallest gain in this group over the past month, and the exchange’s business model explains the lag. Much of the revenue at Coinbase comes from customer trading activity, so the exchange benefits most when crypto markets turn busy and volatile. A steady climb in Bitcoin lifts Coinbase shares more slowly than names that hold the asset outright.

Strategy’s leverage cuts both ways, and that’s the core risk for Strategy stock. That same structure amplified the past month’s gain. It can compound losses whenever Bitcoin turns lower (we laid out rules for keeping a speculative position small in a free playbook), while Strategy’s preferred dividends and debt obligations stay in place regardless of the coin’s direction. In a Bitcoin selloff, Strategy’s preferred investors hold claims that rank ahead of common stockholders, which focuses the downside on those stockholders.

The Takeaway: Strategy’s Case Rests on a View of Bitcoin

Whether Strategy stock is worth buying after its past-month run depends on one’s view of Bitcoin. If you’re confident that Bitcoin can keep climbing, you may find Strategy’s leveraged exposure appealing, and Citigroup’s $240 target supports that bullish case. However, on a reversal, the same leverage that lifted Strategy shares could pull them down faster than Bitcoin itself.

Shareholders can watch for whether Bitcoin holds its past-month gains, since Strategy’s structure amplifies the coin’s swings. Coinbase offers a second signal, because a pickup in trading activity at the exchange could show the rally extending beyond treasury names. Any sharp drop in Bitcoin would test Strategy’s model quickly, given the fixed dividend payments tied to Strategy’s preferred shares.

Those adjusting their exposure should size their holdings carefully, since Strategy’s leverage works just as hard in reverse when Bitcoin falls. For MSTR stock, position sizing is the central decision, and shareholders who keep their allocations moderate can participate in further gains while limiting the damage from one volatile stock. Bitcoin’s direction remains the swing factor, and Strategy stock may keep moving faster than the coin either way.

Contact [email protected] for any questions or corrections.

David Moadel

David Moadel is financial writer specializing in stocks, ETFs, options, precious metals, and Bitcoin. David has written well over 1,000 articles for leading online publications, helping investors understand markets, income strategies, and risk.His work has appeared in The Motley Fool, InvestorPlace, U.S. News & World Report, TipRanks, ValueWalk, Benzinga, Market Realist, TalkMarkets, Finmasters, 24/7 Wall St., and others.With a master’s degree in education, David has taught at the elementary, high school, and college levels. That teaching background shapes his writing style: clear, educational, and practical. David has also built a loyal social-media audience by providing trustworthy financial content on YouTube, X/Twitter, and StockTwits.

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