Privately held Hearst Corp is bidding for the portion of Heart-Argyle (HTV) that it does not already own.
Hearst owns just over 50% of HTV and has offered $23.50. According to The Wall Street Journal "Investors, apparently banking that first offer won’t be the last, quickly sent Hearst-Argyle shares above the offer price." The shares traded for $28 in April.
With the 2008 elections coming up, HTV shareholders would be foolish to take less than $30 for their shares. According to Reuters "Wall Street analysts predict television stations alone could bring in a record $2 billion to $3 billion from the 2008 election cycle, up from $1.6 billion in 2006 and $900 million in 2004."
With the election windfall coming it would not be surprising to see HTV operating income rise from the $388 million it brought in last year to its 2004 level of $424 million.
Right now, HTV shares are cheap.
Douglas A. McIntyre