Cramer Notes Apple As Fashion and H-P As Business (HP, AAPL)

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On today’s videos on, Jim Cramer was asked about the hoped-for iPod revamp today, but was mainly asked about how he views them compared to say H-P (NYSE:HPQ) and Dell (NASDAQ:DELL).  Cramer said as "the computer play" for business is H-P and Apple (NASDAQ:AAPL) is actually more of a fashion play.  He noted it is great technology, but nonetheless he thinks there is somewhat of fashion play.  Apple is one of his NEW FOUR HORSEMEN OF TECH that he gave early on in summer.  He thinks that Apple will have to keep its torrid pace up, but as long as they can reinvent themselves then they’ll remain a hot fashion.

Hewlett-Packard is a business play more than anything else, and he called it a business statement with $100+ Billion in revenues.  Cramer doesn’t believe that these two can cross over all that much, and he hasn’t seen Apple really get into businesses that much. This is also after Cramer interviewed H-P’s CEO Mark Hurd on CNBC’s MAD MONEY last night.

I’d add in there that Apple actually has penetrated business, but it hasn’t penetrated into large corporate environments and has essentially no penetration anywhere close to Wall Street.  It is used by small and individual businesses that aren’t tied to financial dealings and it is quite popular among anyone tied to fashion, design, marketing, and the like. 

Keep in mind that this is meant as more of a "fashion statement" reference rather than as true fashion.  Cramer didn’t really address Dell in his video commentary.

Jon C. Ogg
September 5, 2007

Jon Ogg can be reached at; he produces the24/7 Wall St. Special Situation Investing Newsletter and he does not own securities in the companies he covers.